Elections are at the top of mind in the United States and that means campaigning. Search Marketing is now a proven and important avenue for politicians to work in, to promote their brands, name, campaign and ultimately win the election.
A HighRankings Forums thread has an SEO asking for tips on working with politicians in the search engine optimization and marketing space. Here are some of the tips found within the thread, but I do recommend checking out the discussion.
- Target politician's name
- Go after misspellings, if it makes sense
- Target your competitor(s) name and misspellings
- Target popular topics, such as climate change, human rights, gun control, Afghanistan, climate change, and so on
- Test first with AdWords
- Use press releases, Wikipedia, Blogging, Social Media, offline contacts and more
The ideas go on and on.
Forum discussion at HighRankings Forums.