SEO and SEM Tips for Political Campaigning

Sep 10, 2008 - 8:00 am 1 by

Elections are at the top of mind in the United States and that means campaigning. Search Marketing is now a proven and important avenue for politicians to work in, to promote their brands, name, campaign and ultimately win the election.

A HighRankings Forums thread has an SEO asking for tips on working with politicians in the search engine optimization and marketing space. Here are some of the tips found within the thread, but I do recommend checking out the discussion.

  • Target politician's name
  • Go after misspellings, if it makes sense
  • Target your competitor(s) name and misspellings
  • Target popular topics, such as climate change, human rights, gun control, Afghanistan, climate change, and so on
  • Test first with AdWords
  • Use press releases, Wikipedia, Blogging, Social Media, offline contacts and more

The ideas go on and on.

Forum discussion at HighRankings Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Google Analytics Real Time Reporting Broken Again

Jul 17, 2025 - 10:40 am
Search Forum Recap

Daily Search Forum Recap: July 17, 2025

Jul 17, 2025 - 10:00 am
Google

Google AI Mode Gets Gemini 2.5 Pro & Deep Search For A Fee

Jul 17, 2025 - 7:51 am
Google

Google Discover Officially Gets AI-Generated Summaries

Jul 17, 2025 - 7:41 am
Google

How The Google Ask For Me Feature Works & New AI Local Calling

Jul 17, 2025 - 7:31 am
Google

Google Tests Much Larger Favicons In Search

Jul 17, 2025 - 7:21 am
Previous Story: Google AdWords Advertisers Anxiously Wait For New Quality Score To Hit