I have been tracking a very sensitive thread at High Rankings Forum for the past several days. The original thread creator is fairly cryptic in his details, due to privacy reasons, but I think I have a grasp of what is going on. Again, I might be wrong, but I think I might be right. Here it goes...
It appears that Siemens, the huge technology engineering company based in Europe is teaming up with Microsoft to sell search ads to their client base. The thing is, Siemens knows nothing about SEM, so they are looking for willing SEM consultants to aid them through the process.
What makes this even more interesting is that it seems like Siemens will only allow these third-party SEM companies to sell Microsoft Live Search ads to their clients. They won't allow them to sell Google ads or other search ads, outside of Live Search, to their client base.
What is this an issue? Well, Google holds the majority share of search traffic and by telling Siemens's clients that all they need to do is be on Live Search, might be considered immoral. On the other hand, if Microsoft sold direct, it would be a no brainer, but by masking themselves through Siemens and then a third-party SEM agency, it seems a bit unethical (for lack of a better word).
Again, I am not sure if this company is Siemens, but it makes logical sense based on the details in the thread.
Forum discussion at High Rankings Forum.