Google Drops New Webmaster Guideline On Not Blocking Google Ads

Feb 14, 2014 • 9:01 am | comments (5) by twitter Google+ | Filed Under Google Search Engine Optimization

Google Webmaster ToolsYesterday we broke the news that Google added that you should not block Google ads within the technical requirements within Google's Webmaster Guidelines.

It seems Google has pulled the new line completely from their guidelines. It is unclear why but I suspect after I emailed them they reviewed it and found it to be confusing as well.

The new guideline that was added for about 24 hours read:

Make efforts to ensure that a robots.txt file does not block a destination URL for a Google Ad product. Adding such a block can disable or disadvantage the Ad.

As I explained, it was confusing because Google asks you specifically to block other ads from being crawled. But here, Google wants you to allow Google to crawl those ads. You and I understand why, because Google uses landing page quality score as part of AdWords ranking but still, it is confusing how they worded it.

Now, the language and the bullet point, is completely gone. The guidelines are back to how they were the day before.

Google has not responded to my request for clarification as of yet.

Forum discussion continued at Google+.

Update: A Google spokesperson told me:

We were considering something along these lines since advertising programs (not just ours) often need to crawl the landing pages, but we decided not to add it to the webmaster guidelines. Sorry for the confusion there.

Honestly, I am now even more confused...

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Joseph Tamargo

02/15/2014 05:31 pm

Let me tell ya, When I try to tell "normal" people , or people that are not webmasters about what I have to deal with, they LOL LOL LOL - Google now has ADHD employees it seems..........


02/15/2014 05:49 pm

"Honestly, I am now even more confused..." Barry, I love your writing style and honesty!!!

Michael Martinez

02/16/2014 05:22 am

I grok the whole "quality score" thing but they need to use a separate crawling channel for that if they're going to grab the AdWords landing pages.


02/17/2014 04:31 pm

ban googlebot for cloaking!


02/18/2014 10:26 pm

Maybe they are worried that other non-Google robots are being blocked out too when they shouldn't be? I don't know.

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