Google Shows Site Name Instead Of URL Above Title

Oct 22, 2013 • 8:32 am | comments (13) by twitter Google+ | Filed Under Google Search Engine

Google seems to be testing a new interface for their search results.

Instead of showing the URL of the page, Google is showing the name of the site. They've done this before, in 2011 but never above the title of the search result. They've only done it in place of the URL location, but not above the title of the search result.

Stephen Vujevich posted an image on Google+:

Google Shows Site Name Instead Of URL Above Title

I don't like it, any of it. I dislike not showing the whole URL and I dislike showing the URL above the title of the page.

Forum discussion at Google+.

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Krzysiek Deszcz

10/22/2013 01:16 pm

It's not a good way I think. As a user I prefers to know where the link will take me. Just site name is not enough. Even in case of index page snippet the tld name is useful when you want to know it the page is .edu .gov or something else. I remember when they let Adwords users to show URL in ads which is different then target url. These days I stopped to click on adwords links. Just don't trust it anymore.


10/22/2013 02:39 pm

This is move in the same direction - users are stupid, we (Googlers) are smart. Users don't understand URL anyway. For example for me, it's same important to see the URL as the snippet. I avoid some TLDs, because of their spammy nature.

Michael W

10/22/2013 02:58 pm

I dislike it. In addition to a lack of consistency in appearance with other results, I like to know about http vs. https, www v. non-www, etc. so that I can quickly type into a URL bar what is currently correct. We don't need more dumbing down of the simple system.

Nick Murden

10/22/2013 04:00 pm

Yes I also don't like it. I like addresses to be visible and transparent but then I often wonder if its because we don't like change. When things do change, we always seem to get over it. Even 'not displayed' is being talked about less...


10/22/2013 04:46 pm

Which browser was in use at the time of the test? Wouldn't be suprised if it's IE

Rob jH

10/23/2013 11:29 am

Yeah we need to see the URL as sometimes I wont click based on spammy URL's


10/23/2013 11:31 am

Last Month Google update hummingbird algorithm focusing on internal pages. but, if Google update this SERPs Algorithm, how can Google show internal page in their SERP. its totally confusing


10/23/2013 11:56 am

Hummingbird was about internal pages? Did I miss something?

Jack Cutt

10/23/2013 12:30 pm

Is it really going to ahead means for future?


10/24/2013 01:53 am

This is a fantastic development - at last something to push searchers to Bing


10/24/2013 03:47 am

Showing the name of the site helps the searchers to know and also remember where they got the answer for his query. It is easier to remember names of the site than to remember urls

SEO Translator

11/01/2013 09:36 pm

What does this have to do with showing the name of the site?

Rudi Palmera

11/13/2013 02:09 am

I Think, It's Cool... When User Hover that link, it shows full it URL... User only remember main domain, not full URL...

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