It's Official: Google's New Top Navigation Goes Live But Will It Remain "Clean"?

Nov 7, 2012 • 8:33 am | comments (8) by twitter Google+ | Filed Under Google Search Engine

Since June of this year, Google has been testing a top down user interface navigation. In fact, they even confirmed the test in September and a few weeks ago, I went on record saying this will be rolled out soon. Yay, I was right.

But I am not happy that I was right. Google said this is a "simpler, cleaner design on the search results page." Yea, for now. I suspect this white area will be used to plaster all sorts of things at the searcher.

In fact, this is what I posted I'd think it turn into back in September:

Google Top Down Navigation

I am currently not too far off, here is what it looks like now:

Google Top Down Navigation

Mark my word, it will get messy and annoying.

In fact, the forums are filled with complaint after complaint about the new interface. Now, that is always the case when Google makes a user interface change, so nothing new there. But I really think this is setting the groundwork for some major changes to how Google sees their search results page and is it for the better? That is up for the searcher to decide.

Forum discussion at Google Web Search Help and WebmasterWorld.

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Juanne Coetzee

11/07/2012 01:44 pm

I noticed it rolled out for but not for localized domains (well at least not for yet) - I'm interested to see where the "Pages from country" will be relocated to as I use that quite often.

SEO Guru

11/07/2012 01:51 pm

yuck! That sucks from a design perspective, overlap on content always =fail If they need to get more info to the viewer, they should try reflexive and css detects to fill out some corner space on the modern size monitor.

Larry Kim

11/07/2012 01:59 pm

I wrote about this today!


11/07/2012 02:02 pm

This is strickly to push organic search even lower and to make ads even easier to click by mistake. Make no mistake, this is just about ad clicks and sending less traffic to your sityes and mine, not to have a "clean design." This has been A/B tested to death by Google's bean counters

Praveen Sharma

11/08/2012 07:11 am

New interface doesn't impress at all. If they are going to use left sidebar for paid ads, it will make it more worse. Its time to make better changes Google, not the annoying and messy ones. If you claim that Google works for users, then do what user says. Keep it clean.

seo consultancy

11/08/2012 09:44 am

they should try reflexive and css finds to complete some area area on the contemporary dimension observe.


11/08/2012 05:52 pm

Why do they leave so much empty white space on the left? It makes it hard to use Google in a narrow browser window.

vaibhav pandey

11/11/2012 07:51 am

very good! More attractive now! Vaibhav Pandey

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