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In a recent video by Matt Cutts, Google's head of search spam, said that it will continually get harder to take short cuts and spam Google.
Month to month, Google is often releasing algorithm updates to improve search quality. Google is constantly looking to improve the search results. Part of this is combatting spam techniques.
Matt guarantees you that Google will continue to make the search results better. You will always have to adapt and evolve to that but that can be minimize if you have a great site, Matt added.
Here is the video:
Forum discussion at Twitter.
Comments:
Matthew Engelson
10/15/2013 12:49 pm
Google will make it harder for everyone, not just spammers, to rank because Google is ranking itself all over the first page of the SERP.
Pixelrage
10/15/2013 01:54 pm
Adwords big spenders are a close 2nd. It's all for the results, guys....lol
Matty
10/15/2013 02:24 pm
Thank you Matty, keep the updates coming and if you could add some more features to the adds at the top to make them take up even more vertical space, well that would be great 2! Maybe a twitter feed added to each add? or a photo of the advertisers mum? Just as long as it helps to push the organics down further it will help the advertisers…I mean the users!!.
Sebastian
10/15/2013 03:16 pm
Fuck you matt!
CaptainKevin
10/15/2013 03:41 pm
Matt talks about adapting, and I think many already have adapted. My site is getting link spammed and they even said how they are doing it in some posts. :( So instead of spamming to rank better, now people are spamming to hurt other websites. It works because my traffic has taken a nosedive and will probably get worse because the link spam appears to be continuing. I can forget about creating new content for a while because I have to spend my time trying to disavow all these links (many thousands). I dread even starting because the spam in continuing, and I have little time as it is. They probably will not stop spamming my site until it is fully deindexed. This sux!
owch
10/15/2013 03:41 pm
You speak for a lot of people :)
JustConsumer
10/15/2013 03:44 pm
Just LOL )))))))))))))) 1. Matt Cutts payday loans ; 2. https://www.google.com/search?q=spy+cams Current third position : Domain Name: ULTIMATESPYCAMERA.COM Registration Date: 25-Jun-2013 Expiration Date: 25-Jun-2014 2a. Just recently the first position took : Domain Name: ULTIMATESPYCAMERA.NET Registration Date: 05-Oct-2013 Expiration Date: 05-Oct-2014 Common, you don't control your own SERP )))) Am I happy ? No, because I can barely use your product. This is hysterical, unintentional laugh, when I see you ( Matt Cutts ), trying to force me to believe in your success. Sorry, nothing personal, just can't see it.
idimmu
10/15/2013 03:46 pm
Results are getting less relevant too, making the ads even more promising, excellent tactic there!
JustConsumer
10/15/2013 03:51 pm
@Barry Lost post again
GODOVERYOU
10/15/2013 04:45 pm
I'm not sure it's harder as much as it is different. None the less - he was absolutely correct about SEO being in a constant state of change. It's incredibly frustrating to have to explain that simple concept time and time again. I'm glad he not only did it, but his body language suggests (by the quick shutting of the laptop) that it frustrates him as well.
Notmattcutts
10/15/2013 04:59 pm
lol! You used the example from the penguin thread I posted lol... but yes this is a joke
JustCosnumer
10/15/2013 05:40 pm
Good find ... Impressive example of the good job done by Matt Cutts to provide better results to visitors ) If the industry reporters, like Barry Schwartz and Danny Sullivan, would be more brave, then they should ask Matt during the next interview precise questions based on the precise examples. For example - "Why two, recently registered and obviously related domains, take firsts positions in SERP during the short period of time ? Here are the examples .............. How does it correlate with your endless statements about the SERP improvement to provide visitors the best experience? You made such statements during the last two years at least, but it's much easier to find such examples nowadays, than it was couple of years ago." Instead of vague talking about nothing, like "What to expect in the future .... blah blah blah ?"
Juggernart Games
10/15/2013 05:43 pm
Introduction: "We have a fun question today from India." ?!? What's so fun(ny) with this question? Why does Cutts bother to answer this "fun" question? These videos with Cutts really start to annoy the heck out of me!
RobL
10/15/2013 06:41 pm
yes, the results are horrendous. My chiropractor told me that there was a device that helps you stop sleeping on your side. Well, I've tried to Google a commonsense query to help me find said device. EVERY result is about sleep apnea. Ridiculous. https://www.google.com/#q=device+to+help+you+stop+sleeping+on+your+side
Thomas
10/15/2013 07:17 pm
I'm also of the opinion that Google's SERPs are not as good as they used to be 5-7 years ago, relevancy went down and I often see an awful lot of low-quality/spam/junk sites ranking pretty high. I wonder if it's because Google is losing the fight against an exponential increase in spam or if all the algo changes of the past couple of years are to blame.
JustConsumer
10/15/2013 08:58 pm
They just lost control over the algo. Those who code algos know how is this possible. Year after year you code it, making adjustments here and there, and the other day you just can't understand what's going on and why it doesn't work anymore as it supposed to work. Different parts are conflicting each other, some of the parts do same job twice, because you coded it already 5 years ago and just forgot, etc etc etc. I know this by myself, I just couldn't imagine Google, having such huge resources, can't keep algo under control. Proof ? Here it is ... Yesterday I searched something about php, the first result was from php.net - good. So, I opened and immediately started to read the code itself. Fine. Then I decided to see comments ... wtf ?? The comments were in French. Couldn't believe this. Checked the URL - yup, it's php.net/fr/........ Why French, Google ? Why French ? Ok, so I manually (!!!!) changed URL to php.net/en/..... and finally could read comments. Can you believe what happened twenty minutes later ? Another search about php .... php.net on top ... click ..................... in German !!!! I was wise already. Manually changed php.net/de/ to php.net/en/ ... could read. "What a nice search engine Google is", - was on my mind - "Just a bit of manually changes and you can enjoy it". This was definitely not spam or junk. Algo just failed to recognize main language I use in 99% of my searches on Google since I started to use it in 1998. And this is not the first time during this year. So, this is also not the temporary issue. But this was never happened before. The only conclusion I can make - Googlers don't know, what the algo does. They don't control it. P.S. Probably with Hummingbird, they tried to clean the code and take it under control, but according to the example above failed again. P.S.1. I would be glad to hear another possible conclusions, because I really don't want to be right in mine.
NotMattCutts
10/15/2013 09:35 pm
Yes the results on this aren't good. I too want Barry Schwartz or Danny Sullivan to bring up specific examples of obvious spam ranking top 10, 5 or 1.
RobL
10/15/2013 09:38 pm
I agree that the results were so much better 5 to 7 years ago. Part of the decline in search quality, in my opinion, began when Google started showing a preference for partial match at the top of the results. Back in the day, the pages that contained the actual search phrase were shown before partial match. Now, I have to look at the cache of the page to see if my query phrase is even there. Most of the time, the phrase is no where on the page (often because the site is a blog and the post has rotated off the top page, but is still shown in the SERPS). Searching for anything these days is a very rigorous process, and I often find myself copy/pasting my query into Bing for a faster result. Incidentally, take my query from the example in my original post above and search Bing. I see two or three reasonable results on the first page. Much, much better.
RobL
10/15/2013 09:55 pm
And check this out... I was helping my niece with a project about the structure of the U.S. congress. We wanted a diagram, so we searched for 'diagram of the house of representatives'. Most of the results on the first page are from Australia! We were searching from the U.S. Granted, I can refine the search (and we did), but being that we are in the U.S., it makes sense that I would be shown results for the United States congress. https://www.google.com/#q=diagram+of+the+house+of+representatives
JustConsumer
10/15/2013 10:35 pm
Yup, this is what am I talking about. Google (its algo) just lost the connection with the users, pretending it's smarter than users are and knows better what results users would like to get. Somehow it decides, that I would like to get first result (just first) in French and then in German. (I used these languages in search probably couple of times in 10+ years) Somehow it decides, that you, being in USA and searching about house of representatives, would like to get results about Australian house of representatives (the first FIVE results provided are related to Australia ... no doubt it was done by Google intentionally) Well Google, you're wrong, your algo is not smarter than users. Even not close. And Matt Cutts, with all of my respect, can't change this by his propaganda. Facts, we, consumers, see, don't allow us to agree. It will just escalate the conflict.
Jim Christian
10/15/2013 10:42 pm
1 fish, 2 fish, red fish, blue fish. Where does he find these shirts!?!?
newyorker_1
10/16/2013 05:18 am
actually it would be easier. In chaos, bad guys always make their way easier...What we have right now is a chaos, of unseen proportions in search...
love-the-ads
10/16/2013 07:28 am
I can´t believe people are whining so badly about the SERPS. When you look at the paid ads they are amazing. No need to look at all at the unpaid for SERPS, get what you need right away with the SPOT ON ads. It´s truly phenomenal how laser target the ads are. If they used the ads algo for the natural SERPS there results could never be beat they are just so good. Here is an interesting thought.... perhaps the spammers (you know normal businesses who did a bit of link exchange) had a more pressing need to be in the top for certain results so gamed themselves to the top but by doing so the actual SERPS were pretty high quality. No point in being top if you have crap to offer!
The Anti Cutts
10/16/2013 07:42 am
Addwords of course, going on Matts fashion sense this proves addwords doesn't deliver the best results!
dante
10/16/2013 08:30 am
Leading hen clucks like a chicken coop in a shirt in fish
Dave
10/16/2013 01:00 pm
With recent changes in privacy for ads, you will soon see photos of your friends while searching, if you are logged in.
Alicia
10/17/2013 01:31 am
And at the same time, Google loses its ability to find deep answers to deep questions. G algo used to be very good doing this 3-4 years ago, it was amazing to find websites that you never thought they existed, now the ultra hyper modified algo is every day dumber and dumber and shows the same 5-10 (G partners) websites on first page... you need to navigate serps up to page 10 or higher to find something really interesting. Google is becoming boring.
Graciousstore
10/17/2013 03:50 am
It will be great if Google can curb the activities of spammers and on the flip side reward honest and hard working webmasters. If I may ask what constitutes a "great site" in the eyes of Google or Cutts?
Marucs
10/21/2013 11:35 am
"Spamming Google Gets Harder & Harder" I assume Matt was Cutts off half way through his sentence and he meant to say "Spamming Google Gets Harder & Harder, unless your a brand like yelp"