In June, Google released a beta of a new form of AdWords extensions for showing third-party reviews. That beta is now being rolled out to all advertisers over the next few days.
Google announced this on their Google+ page saying:
Over the next several days, we're making review extensions available right in AdWords, allowing you to easily add those hard-earned accolades about your product or service to your ads.
Here is an example of a live ad with review extensions:
As you can see, the review part says “The service onboard was excellent” – Airways Magazine and it links to the review.
Here is how you create these review extensions in your AdWords account:
- Click the Ad extensions tab, and select Review Extensions from the *View: dropdown button.
- Click + Extension and select the campaign for which you want to create the extension.
- Indicate if this is a paraphrased review or an exact quote, add the text, source, and source URL.
- Click Save.