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Chris Ainsworth posted a screen shot of a Google user interface test in the Google search results on his Google+ page. He noticed a subtle change for the sitelinks for branded search results. Specifically, a border around the search result with the sitelinks.
I personally cannot replicate it but here is a screen shot from Chris.
Google Sitelinks With Borders:
Google Sitelinks Without Borders (As I See It):
Again, this is a pretty small change but it does really make this search result look dominant.
Forum discussion at Google+.
Comments:
victorpan
08/15/2013 02:03 pm
Oh wow. This has an eerie G+ feel with the whole tile feel.
guy
08/15/2013 10:35 pm
every change google doing, is to get more traffic for own properties.
Philip Rozek
08/15/2013 11:19 pm
Thanks for covering this, Barry. The bordered sitelinks first showed up a little over a week ago, as I told Mike Blumenthal - and as he wrote - here: http://blumenthals.com/blog/2013/08/07/google-continues-test-of-local-call-out-box/
James
08/16/2013 07:07 am
Please explain how a border on an organic listing increases traffic to Google's own properties. Thank you.
guy
08/16/2013 08:08 am
example available at barry's post. But what if it will youtube links on example? Also new google "in-depth" articles is created only for that purpose.
James
08/16/2013 08:37 am
I don't want an example, I can see the screenshot so I know what it looks like. I wanted to know why you thought this border would increase traffic to Google's other properties.
ethalon
08/16/2013 11:52 am
The headless chicken crowd needs no reason. He seems to be the newest hen in the roost; cluck cluck cluck.
guy
08/16/2013 03:03 pm
G property
guy
08/16/2013 03:10 pm
because soon will be lot of such search results. Same like in-depth articles. Do you not see what everything happen on google at last years only lead to more traffic to google properties? May be soon youtube listing will have such bordered sitelinks.
oliver
08/30/2013 03:10 pm
I think this will massively improve the CTR for position one. Its about time natural search had a boost after all the AdWord extensions that have been released recently.