Google AdWords Editor Version 10.2 Supported Upgraded Sitelinks

Aug 15, 2013 • 8:18 am | comments (1) by | Filed Under Google Ads (AdWords)

Google AdWords Reporting IconGoogle announced that an updated version of the AdWords Editor, version 10.2 supports the upgraded Sitelinks for Enhanced campaigns.

Google notes that version 10.2 is the only AdWords Editor that works with enhanced campaigns properly, so they are encouraging advertisers to upgrade. The specific updates to the editor around "upgraded sitelinks" include:

  • View upgraded sitelinks on the new Extensions > Sitelinks (upgraded) tab.
  • Add, edit, or remove upgraded sitelinks at the campaign or ad group level.
  • Copy and paste upgraded sitelinks between campaigns or ad groups.
  • Include upgraded sitelinks in imports and exports.
  • Change a sitelink's platform targeting (all devices, desktop and tablet devices only, or mobile devices only), or the device preference for an individual sitelink (all or mobile).
  • Schedule start and end dates for your sitelink to run, or set it to run specific days of the week and times of day.
  • Disable upgraded sitelinks at the ad group level.

Other upgrades include:

  • All image ads now have a file size limit of 150k.
  • Accelerated delivery is now allowed for campaigns using automatic bidding.
  • When you add user lists on the Audiences tab, the new "No. of search users" column provides information about the search audience.
  • On the Placements tab and the Audiences tab, a new read-only "Targeting setting" column shows "Target and bid" or "Bid only."
  • You can now enter URLs with the {ifmobile}{ifnotmobile} dynamic insertion format for sitelinks and for ads (except for dynamic search ads and product ads).
  • Sitelinks and some ad types can now have destination URLs up to 2076 characters, instead of the previous limit of 1024 characters.

An advertiser at WebmasterWorld is happy about this release because "doing this in the [web] interface, is a time bandit."

Forum discussion at WebmasterWorld.

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