Google Ranks Site: Results In Order Of Some Importance

Jan 26, 2011 • 8:50 am | comments (8) by twitter Google+ | Filed Under Google Search Engine Optimization

Matt Cutts of Google posted a video on YouTube named How are site: results ranked? It answers a question many SEOs have wondered about for a while. When you do a command in Google, how does Google decide which pages to rank first? Is there some type of order to the ranking of the site command results in which SEOs can get some insight into the important and weight of those pages?

The answer is yes and no.

Here is the video:

An ongoing WebmasterWorld thread was updated by Tedster, WebmasterWorld's administrator. I was going to spend the time to type up my notes on Matt's video here, but Tedster did a great job with it. He summed up the video for those who can't watch it.

  • "We do use a few different factors."
  • "We do use some version, roughly, of PageRank, but it's not exactly in PageRank order."
  • "We also look a little bit at, for example, maybe, how short the URL is - and those tend to be URLs at the root pages or maybe one directory down."
  • "It's not the case that it's strictly in PageRank order, or anything like that at least the last time I checked."
  • "It's a relatively good proxy of the pages that might be kind of interesting, but I wouldn't treat it as a perfect list."

So it does seem like Google does rank the pages in some type of order of importance. I doubt anyone is surprised by this, but this may be the first confirmation of such.

Forum discussion at WebmasterWorld.

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Jonathan Leplang

01/26/2011 02:16 pm

It's often a "yes and no" with Google ;)


01/26/2011 03:49 pm

I don't know what Search Engine Roundtable's threshold for comment spam is, but Prodigyconsultants definitely just exceeded mine. Here's a vote to delete those unrelated links in the comment, if not the entire comment altogether.

Barry Schwartz

01/26/2011 03:51 pm

Done. Sorry.

David C. Minchala

01/26/2011 05:20 pm

haha, "yes" with a "but..." or "no" with an "except when..."

Tarig Mubarak

01/26/2011 05:50 pm

Thanks for the aricles. i do not quite understand how things are measured as on our HIWAAR charity ORGANISATION, we have different page ranks for different pages. I mean the inner pages

Vivek Parmar

01/26/2011 06:26 pm

Common user or blogger never look out on site results, they only focus on how many backlinks you have on your site. More frequently google changes it algorithm so it is hard to keep everything updated with you


01/27/2011 12:03 am

No Matt, this doesn't help ! It's just another proof that what's inside your index and what you display are not the same. Why is Google so afraid of REAL transparency ?


01/28/2011 02:31 am

that yellow background is just awful. poor matt just got dorkier. and no matt, didn't help a whole lot. nice try though.

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