More On Google Sandbox 2.0

Jul 11, 2014 • 8:25 am | comments (25) by twitter Google+ | Filed Under Google Search Engine Optimization

Google Sandbox IconA couple weeks ago we brought up some conversation on the black hat forums around a new Google Sandbox.

The Google Sandbox dates back to 2004 where new sites would sit in a hold pattern, i.e. a sandbox, until Google felt they should come out and play with the other kids and begin ranking.

Well, it seems more and more black hat SEOs who do "churn and burn" SEO are talking about it. We covered it a couple of weeks ago and now we have more threads on it.

A thread from Black Hat Underground has more black hat SEOs claiming the sandbox is back. One wrote:

Sites get stuck at page 2-5 and don't move for a long time no matter what you do. I have also experienced the same thing on my new sites. No matter how many high PR links with good metrics i throw at the sites. They don't respond at all.

The nice part is that in this thread, they are documenting everything. Showing the site being "stuck" and then slowly increasing but not at the speeds most this black hat SEOs expect.

Is this version 2.0 of the Google Sandbox?

Forum discussion at Black Hat Underground.

Previous story: Daily Search Forum Recap: July 10, 2014


Gaurav Srivastava

07/11/2014 12:47 pm

It is scary!!


07/11/2014 01:00 pm

Barry any idea what rough timeframe these guys are seeing the SandBox last for? I'm sure these guys aren't patient. Are we talking a few months or a year?

Gregory Smith

07/11/2014 01:40 pm

From what I'm seeing, Google only does this when too many links are built too quickly!!

Barry Schwartz

07/11/2014 01:41 pm

I assume less than a month.

Ashish Ahuja

07/11/2014 01:47 pm

its generally 3-4 months

Ashish Ahuja

07/11/2014 01:49 pm

This was launched at the time of google payday loans update. This is happening more with high value terms like payday loans etc. even if you have a genuine website. Basically, Google takes some time around 3-4 months to catch a spammer (oops black hat) website and people were launching new websites to rank during that time and earn big bucks for tough keywords, with this delay the chances of that happening has reduced, but it will also cause pain to genuine websites and Seo's. Think of trying to explain to your clients why the website is stuck on page 2-3 for 3 months.


07/11/2014 02:19 pm

I'm not a churn and burn type of builder but I had the same thing happen to one of my new sites, I don't recall the actual time lengent (between 1-2 months) but it was stuck on page 2-3 before taking off. Also the site is in a tech/app niche not a payday loansite

just sayin

07/11/2014 02:42 pm

I have a new one stuck there right now ( and one to others in the past year ) it is clearly associated with Google Places requiring a post card pin verification ... until that gets to the client and we get that verified they are sitting indexed ( ie site:url ) but not showing for any key words at all in Google ... in Bing, Yahoo and DuckDuckGo they were up in a few days ... saw this once before earlier this year ... new policy?


07/11/2014 02:59 pm

That makes no sense. How is it associated with Google Places? Not all these sites stuck are local businesses.

Durant Jr.

07/11/2014 03:40 pm

I can confirm that the top 15-20 most sleazy verticals go under a manual review. Google has thousands to manually check sites, with payday loans as #1. The sandbox is set to 45 days if it passes a manual review.

just saying

07/11/2014 03:50 pm

Not sure it is worth replying to you as it seems you prefer to be conflicting rather than resolving the issues but will give it a try this time ... in any Google or other tech company change there are layers ... my post is referring to local business websites ... you are apparantly referring and seeing the national non local sites ... my post and the purpose of taking the time and effort to post it was to provide some insight and feed back from my layer of experience ... I would imagine their policy effects both layers and that would be the point to get out of it ... in my case they seem to tie the Places verification to releasing the indexing into organic search. I have seen this first hand a few times now this year and it is a dramatic change from past experience with new local sites that typically would go into organic returns regardless of the Places verification ...


07/11/2014 05:43 pm

You mean those dilithium crystal powered ion canon 2.0s won't help me rank my payday loan churner in 3 days? I guess I should get some of those captain revolution gaga black magic link packs.

Just someone

07/11/2014 06:53 pm

Your comment is even more amusing from the perspective of someone who has earned $10,000 in a week ranking for payday loans with those "magical links".


07/11/2014 07:09 pm

Pay Day Loans by Matt Cutts?


07/11/2014 08:14 pm

I'm not Charles but I am a BHU member.


07/12/2014 12:57 am

So you troll seo blogs while wiping your butt with $100 bills?

Durant Emboldened

07/12/2014 03:21 pm

Don't hijack Durant Name Junior!

Durant Emboldened

07/12/2014 03:24 pm

Nobody listens to you boy why?

Durant Emboldened

07/12/2014 03:25 pm

You are a genius sir!

we are durant

07/12/2014 10:25 pm

Durant is a type of seo that is not common anymore.


07/13/2014 09:24 am

You're the one trolling with your original comment. Don't get mad at me just because you have no experience with Blackhat and how to rank a website.


07/13/2014 12:09 pm

If it didnt work for blackhats. then things will be worse for whitehats.


07/14/2014 01:13 am

lol, good one anon


07/14/2014 05:14 pm

This is a little bit spammy (Sorry) but thought I would post this, it's pretty relavant: I'm running a case study to work out what's going on with the 30 day update and I have threads on BHW and BHU discussing work-around methods. I'm working on 5 new sites, different types of SEO link buiilding / Social signals in each one and my hope is to discover a work-around method - or at the very least play some part in the solution to the sandbox problem. Fingers Crossed! :)


07/17/2014 05:17 am

That wasn't Charles. Charles can't tell his arse from his elbow.

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