New Sites = Poor Results in Google

Apr 19, 2004 • 8:37 pm | comments (7) by | Filed Under Google Search Engine Optimization

There has been some discussion in some of the private forums around the Internet and some of the public forums on the topic of the performance on newly launched Web sites and rankings in Google.

What seems to be happening is that new sites begin to rank well the first week or two for the keyword phrases those pages are targeting and then a month or two in, the rankings drop off. There is a lot of speculation that Google is penalizing new sites.

I have seen examples of this exact pattern occurring on new sites. If it is a penalty or some "hold" on new sites rankings, is still to be determined.

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