Google's Over Optimization Update Named Penguin

Apr 27, 2012 - 8:56 am 28 by
Filed Under Google Updates

Google Penguin UpdateThe Google update that Matt Cutts first called the over optimization filter and then called webspam algorithm was actually called the Penguin Update internally at Google.

The folks at Search Engine Land were about to name it the Titanic and then Google got back to us telling us the internal code named was Penguin - or maybe Google just didn't want us to name it the Titanic and made up Penguin?

I am not sure if Penguin is named after anyone, like the Panda update but Pandas and Penguins do look somewhat similar.

I guess this name works for me - although I don't think it makes much of a difference for those hit by this algorithm.

Forum discussion at Google+ and Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 24, 2024

Apr 24, 2024 - 4:00 pm
Google Search Engine Optimization

Google: We Won't Change The 301 Redirect Signals For Ranking & SEO

Apr 24, 2024 - 7:51 am
Google

Google Image Search Tests Tablet Like Design Interface

Apr 24, 2024 - 7:41 am
Google Search Engine Optimization

Google: Our Link Best Practices Doc Are Still Good Guidelines

Apr 24, 2024 - 7:31 am
Google Ads

Google Ads Established In Extensions

Apr 24, 2024 - 7:21 am
Bing Search

Bing Tests Lock Icon In New Search Snippet Location

Apr 24, 2024 - 7:11 am
Previous Story: Google Goes After Links In WordPress Themes