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Matt Cutts, Google's head of search spam, posted a video yesterday on the question of, "can nofollow links hurt your site?" The answer is no but there is a "corner case."
If you absolutely spam links in a way that is so evasive and so annoying that people know you by name, then Google may take action. Even if the links are nofollowed, Google may take action against very large scale abuse of links.
It is a way for Google to go after spammers who are harming sites and encourage them not to.
Here is the video so you can listen to it yourself.
Forum discussion at Google+.
Comments:
Liar Liar
09/10/2013 12:45 pm
who is that moron that still believes Mutt Cutts or Barry?
Praveen Sharma
09/10/2013 12:56 pm
What is the actual definition of a spam link from Google's point of view? Now, they can put you in trouble for links which they don't consider for any kind of link benefits. It means if someone has nofollow links in big numbers, they are in trouble then. It's time to introduce new tag for links - rel="have mercy Google".
Jitendra Vaswani
09/10/2013 01:14 pm
Hi Praveen agree with you :P
David Iwanow
09/10/2013 03:57 pm
Sorry but this feels like spin the bottle...
James Kerry
09/11/2013 04:45 am
I agree Praveen ;-)
Yogendra Chavda
09/11/2013 05:23 am
I guess, matt said something between the lines! Regular link building and not just doing blog commenting blasts! that's what i caught!
Amit Kumar
09/11/2013 11:05 am
Thats the point why matt's said you should nofollow all your links few days back...
Meding44
09/11/2013 01:46 pm
You should then pay attention even more when modarating blog comments :(
Graciousstore
09/16/2013 04:47 am
I wonder if Google is actually hitting hard on these spammers, otherwise why don't they relent their spamming business and play by the rules?