Google News Will Index My Content But Not Organic Search?

May 10, 2013 • 8:22 am | comments (4) by twitter Google+ | Filed Under Google Search Engine Optimization

Google NewsA WebmasterWorld thread asks a question I've seen pop up fairly often for this site. It seems and appears on some occasions, not always, that Google won't index a page on the organic side but it will do so within Google News.

Now I said, "seems" because Google is technically indexing the content but not showing it in the organic results but rather only the Google News results.

For example, this post from a few days ago seems to be hit with this. A search in Google for the title tag or headline only brings up the page in the news index but not the organic results.

Here is a screen shot:

Google News Index vs Organic

As you can see, the article shows nice and fine in the news index at the top but no where in the organic listings.

But for other stories, Google indexes them fine in the organic results:

Google organic results

The thing is, what I think what is happening here is that Google has indexed it but is only displaying it once in the search results. So if for some reason Google thinks it is more news oriented, it will show in Google News and if not, it will show in the organic results.

There are other theories in the WebmasterWorld thread, which may or may not be related.

Forum discussion at WebmasterWorld.

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05/10/2013 12:48 pm

This isn't really a surprise; Google sees "news" as ephemeral, but "content" as lasting. What's hard to navigate is which one they see YOU as. We have an SEO client in the magazine business for whom we fought this fight until we figured out how/where to post what. It can be done, but it's a challenge. And of course it all really points to something simple: Google does what they want to do, and the rest of us just need to adapt after we figure it out—and hope it doesn't change before we know how to make the next adaptation happen.


05/10/2013 12:56 pm

Pretty sure this was covered by Danny or someone on search engine land a year or 2 ago and I am pretty sure Matt Cutts or some confirmed that if you are in both indexes it will shows news link until it is no longer current news and then the organic link shows. Barry read your own blogs!


05/10/2013 02:20 pm

Look at this screenshot from google germany from today: Its the same URL and both indexes ;)

The Big K

05/12/2013 04:42 pm

Our blog is into Google News and we used to think that a news article won't rank well in organic search results. But that's not the case. The stories that appear in Google News do appear in organic searches as well. But there's a chance that Google first removes the article from news and then ranks it in organic searches independently.

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