Google Study: Spend More On AdWords To Increase Your Movie Sales

Jun 7, 2013 • 8:23 am | comments (4) by twitter Google+ | Filed Under Google AdWords
 

Google AdWords Movies IconGuess what? Google tells movie producers that if they want their movies to sell better they need to spend more with search ads or AdWords.

Google announced a study that says a bunch of things but here are a few highlights:

  • If a film has 20,000 more paid clicks than a similar film, it is expected to bring in up to $7.5M more during opening weekend.
  • If a film receives 250,000 search queries more than a similar film, the film with more queries is likely to perform up to $4.3M better during opening weekend.
  • Searches in the movie category on Google are up 56% from 2011 to 2012.

The numbers and figures keep going on and on, just check out the full study over here.

Of course, Google wants you to spend more money with AdWords. Of course, this study will say so.

So if you really really want your movie to succeed, you need to spend a lot of money on AdWords. Got it?

Forum discussion at WebmasterWorld.

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Comments:

NSA Google Search

06/07/2013 12:39 pm

Barry it is true, expect Matt Cutts to do a video and "debunk" the nay sayers. He is really, truly, honestly honest.

ethalon

06/07/2013 01:36 pm

That's actually pretty interesting stuff. I never thought that AdWords could be an effective marketing tool for movies, but it makes some sense now that I think about it: If you can outbid everyone for the movie title then you can guarantee that you are top spot for an upcoming release...and can funnel users into your marketing site. Could be an interesting way to help 'shape' your target audiences perception of the coming release and possibly help to shield them from online critic crowd if they are shining a negative light.

GoogleSUX

06/09/2013 03:08 pm

Hahahahaha, Google and Cutts have completely lost their minds counting dollar bills - LOL. Movie producers which already make BANK go ahead and give some back to Google with AdWords, LOL - FU Google!

Phoenix44

06/10/2013 04:34 pm

Sounds like google is putting the chicken before the egg. You mean people click more on good movies then on bad ones? Who could have predicted that? Movie producers realize the value of quality content not just webmasters.

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