Guess what? Google tells movie producers that if they want their movies to sell better they need to spend more with search ads or AdWords.
Google announced a study that says a bunch of things but here are a few highlights:
- If a film has 20,000 more paid clicks than a similar film, it is expected to bring in up to $7.5M more during opening weekend.
- If a film receives 250,000 search queries more than a similar film, the film with more queries is likely to perform up to $4.3M better during opening weekend.
- Searches in the movie category on Google are up 56% from 2011 to 2012.
The numbers and figures keep going on and on, just check out the full study over here.
Of course, Google wants you to spend more money with AdWords. Of course, this study will say so.
So if you really really want your movie to succeed, you need to spend a lot of money on AdWords. Got it?
Forum discussion at WebmasterWorld.