Google Webmaster Tools Links Report Wrong

Apr 21, 2011 • 8:50 am | comments (8) by twitter Google+ | Filed Under Google Search Engine Optimization

Google Link Report BugGoogle confirmed a bug with the link report tool within Google Webmaster Tools.

In a Google Webmaster Help thread, Googler Asaph Zemach confirmed an issue with links being reported to specific web sites were inflated and wrong.

Asaph said in response to some complaints:

We had a problem in one of our backend systems that caused this issue.

We believe the problem is now fixed. I checked in WMT and the "links to your site" data looks correct now.

Please let us know if you are still seeing issues. Note that it's next to impossible for us to debug problems without a site name to work with.

We apologize of the inconvenience and thanks for using WMT.

What I found pretty interesting outside of the issue with the report and it coming a day after I published the poll results saying 68% feel Google Webmaster Tools isn't accurate is that the site in question here was just published in a big story in the Wall Street Journal.

The Wall Street Journal article is named Sites Retool for Google Effect and covers one web site, this site, that took a big hit. And Googlers are responding to's questions in Google Webmaster Help forums.

Anyway, I am not sure how wide spread the bug was with the Google link report tool, but I wanted to make sure you all knew about it.

Forum discussion at Google Webmaster Help.

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Michael Brookes

04/21/2011 01:33 pm

Id have to put myself into the 68% group, while I do feel it is one of the best places to get link data it wouldn't be the only place I go to get inbound link data.

Andrew Davis

04/21/2011 02:49 pm

This is my same approach to all online analytics. It's always best to get a second opinion.


04/21/2011 02:55 pm

They're totally off. They show one of my site's as having over 16,000 inbound links from some crappy directory site that linked to me, but if I check the site out, there are at best 20 link (which is still strange, but far fewer than 16,000). I'm worried they're counting these 16,000 phantom links against my site, since it got panda'd soon after.

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04/21/2011 07:40 pm

Its 2 month since a add my blog to webmaster tool but still unable to see links to my site.


04/21/2011 07:58 pm

If they have issues with WMT, the search index as we know, has issue too.

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04/22/2011 07:47 am

Same case with me after 3 month still unable to see links to my site.If any one have better option then please share with us.

SEO Professionals

08/02/2011 04:08 pm

The Google Webmaster Tools is one of the most popular tools being used by many affiliates for search engine optimization. Google Webmaster Tools provides very important information about a website such as 1) The number of impressions a website has received during a certain period of time. 2) The rank for a certain keyword or phrase in Google. 3) The number of clicks a website has received through the search engine results page. 4) Other websites that are linking to your website/blog.


07/11/2012 11:48 am

our WBMT says we have 19,000 links! We got slapped by google too. Upon checking, we actually have only about 7,000 links, and i am sending more and more DCMA and link takedowns, so the level is reducing each week, but in wbt its rising! If it reported correctly then we may see our penalty lifted. Which would be nice. How do i report this to them?

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