HTML Entities In Google Snippets Still May Work

Apr 4, 2013 - 8:57 am 11 by

HTML Entities GoogleThe use of HTML entities in Google's search results in order to make your snippets stand out is nothing new. We've been reporting on it for literally ten years. We've seen it in sitelinks and AdWords and we've even seen webmasters experiment with emoji characters.

Sean Murray noticed Google allowing HTML entities to be displayed and posted about it in Google+. You can see it yourself on many (not all) browsers and operating systems by searching for [✨].

Here is an example of a snippet with this working:

HTML Entities Snippet Google

Typically, Google will disable this from working going forward but we will see.

I added it to the title tag of this page to test.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Google Too Strict On Phone Number Sites?