Google's Matt Cutts Agrees, Guest Blogging Is Getting Out Of Hand

Dec 11, 2013 • 8:39 am | comments (26) by twitter Google+ | Filed Under Google Search Engine Optimization

guestSo Matt Cutts released another video yesterday and this is at least the fourth video on the topic of guest blogging.

The deal is, Google is saying Guest Blogging as a whole is getting spammier by the day. As good things get abused, over time, those good things turn into bad things.

Matt said, the guest blogging spam is "growing" in terms of spam and abuse. So he laid out basic "do nots" that everyone who reads here already knows:

  • Don’t make guest blogging your only link building strategy
  • Don’t send out thousands of mass emails offering to guest blog to random sites
  • Don’t use the same guest article on two different sites
  • Don’t take one article and spin it many times

Here is the video:

Like I said, we've covered the topic many times and Matt has three other videos. Here are links to those topics:

Forum discussion at Twitter.

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12/11/2013 01:55 pm

Watching a video of Matt Cutts is sometimes like watching an episode of Lost, you go into the video with one question and leave with 50 more… :)


12/11/2013 01:56 pm

I often wonder what the hell that polar bear is doing in these videos...

Alan Charnock

12/11/2013 02:32 pm

Ha so true, love the way you put that.


12/11/2013 02:45 pm

Many of the blogs that accept guest blog posts I have seen provide absolutely terrible information. It's pretty clear that most of them exist solely to trade money for putting up poorly written posts/links. Guest blogging has been out of hand for a while, IMO.


12/11/2013 03:07 pm

" Matt said, the guest blogging spam is "growing" in terms of spam and abuse. " Really? And what did you expect, when you (Google) considers websites like Squidoo or Hubpages as the "Social"? Don't you know, that such websites attract mostly those, who want to promote something. How is it Social is beyond me. If Google considers such websites as "Social", then it approves growing spam. Google is responsible for the most of the Internet spam, because you (Googlers) don't live online and don't understand what is going on here. My suggestion to you, Matt, is to leave you suggestions aside and start searching problem in yourself (in Google).

Jim the drain cleaner

12/11/2013 03:28 pm

Rats, I just stayed up all night writing guest posts about drain cleaning, now what do I do?

PM Fiorini

12/11/2013 03:54 pm

Blah, Blah, Blah Matt Cutts


12/11/2013 04:15 pm

matt cutts, do not spin your speeches lot of time. everything you do is killing small webmasters and allow big brands (including spammers) to grow on fantastic speed. check adult for example - every top site have purchased links, but you looks like not care. Amazon have lot of purchased links (affiliate program) - but you not care. You care to destroy sites of small webmasters, and it soon change internet (in very bad way).


12/11/2013 04:29 pm

and better, close google or make it ads search engine. anyway value of google for searchers is near zero now. only to find article on wikipedia, or "live/search forever to click google ads".


12/11/2013 04:30 pm

as i said, google not care about unique hand-written content. it cares only about links "quality".

Durant Imboden

12/11/2013 04:40 pm

I have an editorial travel site, and hardly a day goes by when I don't get requests from sleazy outfits that want to buy "guest posts." Lately, the companies have been pretending to be ordinary people (such as bloggers) who can supply "high-quality, proofread articles" in return for embedded links to sites that are hustling pharmaceuticals, mortgage financing, etc. The pitches would be insulting if they weren't so laughably stupid.


12/11/2013 06:02 pm

Here is some more for Matt to think about :


12/11/2013 08:29 pm

I guess you don't believe in the 1st amendment. I elect you to be Capt. of Free Speech.


12/11/2013 09:09 pm

you are correct, google is one big lottery. It ranking sites based on crappy links (whoises, search snippets, doorways with search snippets, alexa top sites naked urls and other crap) - it happen after you got some initial ranking on google, everything up to anchors of this secondary crap - will you site go up or down, and it continues all times. I mostly love to see how google love to index and value their own snippets. self-fish??? :) Matt Cutts never will tell you this, but him surely know it.

Durant Imboden

12/11/2013 09:10 pm

What does the First Amendment have to do with the topic at hand?

Durant Imboden

12/11/2013 09:11 pm

You might want to actually read the First Amendment before interjecting it into a discussion that has nothing to do with First Amendment issues.


12/11/2013 09:45 pm

I love how he didn't say "don't use exact match anchor text" or "don't put links in author bios." You know, the things that actually matter in manipulating their algorithm. It seems you're fine for now as long as you're targeting high-quality sites relevant to your industry and only doing it in moderation. In other news, I now get nothing but no's when I do blog outreach. Doesn't matter how good my content is or how personable my approach may be. You represent a commercial site? No thanks. Webmasters are so sick of SEO spam.


12/12/2013 09:01 am

you keep confirming that penguin/panda or pussy algorithm dosent work. :D


12/12/2013 03:20 pm

I think guest blogging is getting out of hand. As with any SEO tactic. Don't put all your eggs in one basket and you will be fine.


12/12/2013 08:42 pm

Funny and ironic how the last of the possible remaining ways for the 'little guy' to get legitimate backlinks or attention (since most were cruficied by Panda) is being scrutinized by Google.


12/12/2013 08:44 pm

Actually it is ranking sites based on how big of a brand name they are.


12/12/2013 11:51 pm

I don't think Matt is saying guest blogging is "out of hand"... He is saying people are skeptical about it. Google can't ignore guest posts altogether - there are far too many valuable guest posts out there. Guest blogging is an extremely legitimate way to add authoritative value to quality blogs. As with any content, if you produce crappy content, or accept crappy content, you will get penalized. This is nothing unique to guest blogging.

Gracious Store

12/13/2013 02:53 pm

As long as Matt is not saying that guesting blogging is bad but simply reiterating what people know already


12/13/2013 05:18 pm

Like everything in life, moderation is key. If you abuse the system, you will only be screwing yourself and your clients. The ONLY way to ensure you are doing things right is to provide excellent, well researched quality content with supporting links. With a genuine byline which has a real name in it. If there is no real value in the article, then it serves no one. Publishers of guest posts should only accept quality articles. Don't perpetuate the problem by accepting anything that doesn't provide actual value to your site and site readers.

Liran Hirschkorn

12/14/2013 04:31 am

Based on what i'm seeing google will require all guest posts to be 'no follow' - if you are the one submitting the content with the link, you can argue that it's not an editorial link.

Don Jeffre

02/20/2014 10:29 am

It seems if you post quality relevant content anywhere on the web, in articles, press releases, blog posts on your own site or a guest posts to other sites, or social posts, the value of the message is what attracts visitors. Matt Cutts main message seems directed; at spammy, re-spun articles, keyword stuffed so they make no sense, and duplicate posted everywhere. They are working on the low hanging fruit No need to panic until they get a little higher up the tree.

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