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This is probably a topic we've covered a dozen times here but it is always nice to have an official video from Matt Cutts on the topic.
Matt said, in an "ideal world" it would be "wonderful" for each ccTLD to have an IP address based in the country of the ccTLD. But Google knows it is expensive and can be confusing to set up and thus says it is not necessary. Google uses the ccTLD component as a "strong indicator" for geo-targeting the domain name and web site. And of course, you can set the geo-target in Webmaster Tools as well.
Here is the video:
Forum discussion at Twitter.
Comments:
Chris Gedge
12/19/2013 01:33 pm
Hold on a minute...this has to be fake. Where are his hand gestures?!
xoxo
12/19/2013 01:48 pm
ideally, if google is the normal search engine...
ethalon
12/19/2013 02:09 pm
Matt lost both his hands in a tragic accident aboard a boring machine on a asteroid. While his injuries were severe, he is thankful to have not lost his life like those in the secondary shuttle while traversing the asteroid cluster in an attempt to land and diverge the course of the largest rock. Sadly, his soon-to-have-been father in law sacrificed his life so Matt could return to earth; a hero and husband. Aerosmith was on hand to provide a moving soundtrack.
Alex Angelico
12/19/2013 04:30 pm
He said at the end "I think it should work pretty well either way" , so, do as you see fits.
Littleman
12/22/2013 03:14 am
has Matt put on a bit of weight ?