Google Asks App Developers To Provide App Indexing For App Content Discovery

Nov 1, 2013 • 8:49 am | comments (14) by twitter Google+ | Filed Under Google Search Engine Optimization

android google searchGoogle announced they now support the ability for app developers to submit the content within their Android apps to Google, somewhat like through a Sitemap file. This way, Google can index the content, and then display the content within the search results. Even better, if the user has the app installed, clicking on the result will directly open the app to the content searched for.

Google said:

Today, we’re happy to announce a new capability of Google Search, called app indexing, that uses the expertise of webmasters to help create a seamless user experience across websites and mobile apps.

Here is a picture that helps you visualize this:

click for full size

The process is called app indexing and Google supports it now with Google Search App version 2.8+ for Android 4.1+, and in mobile browsers on Android if the user is signed in. Also, there are a limited number of publishers testing this, if you want to join the test fill out this form.

Technically, to get this working you need to:

  • Annotating app links for each page on your website (or through sitemap) that can be opened in your app to specify how the page's content can be opened in the app.
  • Adding intent filters for deep linking in your app manifest to specify how to reach specific content inside your app.

Forum discussion at Google Webmaster Help & Google+.

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11/01/2013 04:45 pm

Barry, I can't believe you deleted my post ) Are you really scared of competition ? ))

Barry Schwartz

11/01/2013 04:46 pm

what? I don’t delete anything


11/01/2013 04:47 pm

Well, but as you can see there is no my previous post )

Barry Schwartz

11/01/2013 04:47 pm

yea and?


11/01/2013 04:49 pm

and it means, that you deleted it, because I saw it published and then it vanished. I'm just surprised you're scared of competition ))

Barry Schwartz

11/01/2013 04:50 pm

Post it again, I did NOT delete it.


11/01/2013 04:52 pm

Barry, seems that news you discovered today are not very attractive for the readers. Let me help you a bit :


11/01/2013 04:54 pm

Posted again and it vanished again.

Barry Schwartz

11/01/2013 04:57 pm

This, if so I manually approved? Barry, seems that news you discovered today are not very attractive for the readers. Let me help you a bit :


11/01/2013 04:57 pm

yup )


11/01/2013 05:10 pm

As an SEO that does a ton of work with localized business listings for our clients, I'll have to check this out. Do you see app indexing sticking around for long, Barry?

Barry Schwartz

11/01/2013 05:11 pm

good question, I am not sure. Google tries things all the time.


11/03/2013 06:04 am

Google Goel Goel Google Google Goole google Google gugle Google gougle Guuuuugle, Gooooogle etv ec etc etcc whatever, there isn't else to see on this blog besides Google?? ZZzzzzz I'm tired of Google.

Yo Mamma

11/03/2013 01:17 pm

Man that Google ball was a huuuuuuuge flop. Money can't buy you brains. Anyway, this new 'idea' sucks. Again Google's asking someone else for something. Just fix your horrible search engine Google

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