Screen Shots Of Google Analytics SEO Reports

Jun 30, 2011 • 9:35 am | comments (23) by twitter Google+ | Filed Under Google Search Engine Optimization

Google Analytics SEO Report MenuIt has been a busy week at Google. Google + launched, they rolled out the +1 button globally, launched a new design and then added +1 data to Webmaster Tools and social tracking to Google Analytics. But probably the most exciting thing I got from Google this week were not on these features.

The most exciting feature I received from Google was getting into the beta of the Google Analytics SEO reports! Yes, I am in.

I can see some really cool insights, such as impressions, clicks and CTR tied into the other reports. Now keep in mind, Google Analytics lets you do some fancy custom reports, so the SEO data can work with almost anything in Google Analytics. Let me show you some basic reports.

Summary of Impressions By Geographic Location:

Google Analytics Summary of Impressions By Geographic Location

Summary of Clicks by Geographic Location:

Google Analytics Summary of Clicks by Geographic Location

Summary of Impressions by Google Property:

Google Analytics Summary of Impressions by Google Property

SEO Queries Report:

Google Analytics SEO Queries Report

SEO Landing Page Report:

Google Analytics SEO Landing Page Report

Google emailed me instructions on how to set it up. I basically went to the reports within the new Google Analytics interface and then Google walked me through connecting Google Analytics with Google Webmaster Tools. Once I made the connection, it automatically populated the data.

These are very sweet and useful data points to have in Google Analytics, along with the social tracking metrics.

Forum discussion at WebmasterWorld and DigitalPoint Forums.

Previous story: Google Webmaster Tools With +1 Data


Alistair Lattimore

06/30/2011 01:46 pm

I love the addition of the breakdown by Google Property.


06/30/2011 02:00 pm

The first 3 screenshots seem to me to be pretty much standard analytics types of reports, rather than seo focused. Maybe they are new to GA, but I don't see them as being much different than any other analytics out there. The last 2 seem to be just WMT reports moved over to the GA side. Not saying that's not a good thing, but unless I'm missing something vital (and that's always possible), I'm not seeing this as being anything whiz bang-ish.

Barry Schwartz

06/30/2011 02:11 pm

No, it is pulling in data from Google's search results.  There is no way of knowing how many impressions you got for a search query in the organic results (yes, AdWords). See the value? You can track CTR based on changing your title tag. :)

Barry Schwartz

06/30/2011 02:11 pm

Me too, very useful.

Donna D. Fontenot

06/30/2011 02:15 pm

Impressions for a search query in organic results would be cool, yes. The first screenshots above don't seem to have anything to do with that though. Unless something got cropped out, I'm either blind, or just crazy. :) And if you mean the last ones, I still say they look just like the ones I get in WMT. So I don't see it as anything new, really, just good stuff we already had access to, moved over to a new place.

Ian Lockwood

06/30/2011 02:18 pm

Awesome. Can't wait for that to get rolled out!

Barry Schwartz

06/30/2011 02:20 pm

The first one shows impressions by country. So searchers in the US viewing my organic listing.

Donna D. Fontenot

06/30/2011 02:30 pm

Ok, then I have to assume that something is cropped out of the image then, since there's no way for me to tell based on that screenshot, that it has anything at all to do with an organic listing. Looks like it's just overall impressions by country - like for the whole site.

Barry Schwartz

06/30/2011 02:31 pm

Trust me then. :)

Donna D. Fontenot

06/30/2011 02:36 pm

Well, I do, but you might want to just make it clearer in the post so people really *get* the significance.

Barry Schwartz

06/30/2011 02:37 pm

Everyone should trust me. :) jk

Nick Stamoulis

06/30/2011 02:57 pm

The Google Property impressions information could be really useful. Looking forward to seeing it in action. Hopefully this will help site owners better utilize their site analytics.


06/30/2011 03:01 pm

3 out of 6 of my sites got in to the beta test last night. From what I can tell the Age & Size of the site are the main factors of getting in the beta. My other 3 sites got emails saying something to this effect ..... "We got your request but we are sorry we do not have room for you at the moment. expect an invite soon"

Donna D. Fontenot

06/30/2011 03:13 pm

Well, yeah, but first they have to know that there's something to trust you on. Seriously, it's like "you don't know what you don't know". There's absolutely nothing in the post above that says, "hey, the screenshots below are in reference to specific organic search results for one of my keywords". Without that, there's ZERO way to know that the screenshots have anything to do with keywords at all. Can't trust you to be telling the truth, if you haven't told me anything at all, ya know? You don't have to share what just have to mention the fact that it has to do with an actual search phrase, so there's some kind of connection that takes place between a non-story and something to get excited about. IMO, of course. :)

Barry Schwartz

06/30/2011 03:29 pm

:) i hear you. sorry, just so rushed…

Gyi Tsakalakis

06/30/2011 04:43 pm



06/30/2011 07:13 pm

I love it

Anirban Das

07/01/2011 06:21 am

very nice


07/01/2011 06:35 am

Google is going very fast, what's the aim man :)


07/01/2011 06:58 am

Okay okay before I blow my hole at the praises of the new Analytics, I just want to know whether I'm the only one missing the the PDF export function!? If they don't include that with the official roll out then a lot of people are going to be very very sad.

Frases Romanticas

07/01/2011 07:50 am

That's interesting!! Google is working on different dimensions at a time. I like the idea of Google Seo Report!!


07/12/2011 01:01 pm

I'm learning,this's my site, please give me points


07/14/2011 06:50 pm

Does anyone know if the SEO reports will be available through the api?

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