It has been a busy week at Google. Google + launched, they rolled out the +1 button globally, launched a new design and then added +1 data to Webmaster Tools and social tracking to Google Analytics. But probably the most exciting thing I got from Google this week were not on these features.
The most exciting feature I received from Google was getting into the beta of the Google Analytics SEO reports! Yes, I am in.
I can see some really cool insights, such as impressions, clicks and CTR tied into the other reports. Now keep in mind, Google Analytics lets you do some fancy custom reports, so the SEO data can work with almost anything in Google Analytics. Let me show you some basic reports.
Summary of Impressions By Geographic Location:
Summary of Clicks by Geographic Location:
Summary of Impressions by Google Property:
SEO Queries Report:
SEO Landing Page Report:
Google emailed me instructions on how to set it up. I basically went to the reports within the new Google Analytics interface and then Google walked me through connecting Google Analytics with Google Webmaster Tools. Once I made the connection, it automatically populated the data.
These are very sweet and useful data points to have in Google Analytics, along with the social tracking metrics.