Search Query Reports Directly In Google Analytics

Jun 8, 2011 - 8:39 am 8 by
Filed Under Web Analytics

Google announced you can now request to be part of a pilot to add the search engine optimization reports to your Google Analytics reports. Yes, indeed!

We expected deeper integration and only a few months after, we are getting it! The search query reports within Google Webmaster Tools is passing through to Google Analytics.

After you gain access to this data in Google Analytics (again, pilot only), you will see a new menu for "search engine optimization" under the Traffic Sources section.

Google Analytics SEO Report

Then you get access to Search Query data and landing page reports. That includes impressions, rankings, clicks and click-through rates directly from the search engines. You get it by search query and by landing page. Very useful data. Here is a chart:

click for full size

Plus, you can use the advanced reports to meld deeper insight into your site by taking this data and applying it elsewhere.

click for full size

Pretty cool, no?

Request to be in the pilot today.

Forum discussion at Google Webmaster Help.

Note: This story was written earlier this week and scheduled to be published today.


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