Google AdWords Poaching Clients Again?

Nov 27, 2013 • 8:44 am | comments (28) by twitter Google+ | Filed Under Google AdWords

Google AdWords StealingA senior Google AdWords advertiser and consultant, Whitey, posted in the WebmasterWorld forums that he has seen new cases of Google AdWords employees stealing or trying to poach clients away from AdWords agencies.

Yesterday, Whitey wrote:

I'm not sure if it's globally widespread, but Google Adwords has been making direct sales pitches to manage large brand's accounts, in competition to agencies. The pitch is generally, deal with us and you'll have more money to spend and we can do it better. Well they don't have to account for the same profit margins that an agency has, so it's likely they could be more competitive.

Often this goes with Google approaching and sometimes recruiting a person managing a major account, previously in an agency environment with added incentives.

This wouldn't be the first time advertisers were wary about Google and how they talk to their clients. We've had cases in 2005 and 2011 and more.

Have you seen cases of this recently?

Forum discussion at WebmasterWorld.

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11/27/2013 02:54 pm

Racketeering? Google really wants to please those shareholders.


11/27/2013 03:37 pm

Google loves small businesses and SEO companies too. Look at all the proof around you. lol Just out of curiosity, what is the function of the Federal Trade Commission? Do they just sit on their rumps while a company that already controls 1/3 of global advertising and 67% of the search market tries to use their influence to take even more? I really think that Google has hit a plateau with growth and feels compelled to go after the internet marketing budgets directly. That's why Google does not want anyone linking to one another (to make search the only way to find something) and apparently wants to drive the final nail in the SEO companies coffins by stealing their Adwords customers. All I can say is thank goodness we have a do nothing Federal agency named the FTC!


11/27/2013 04:06 pm

How is that not a conflict of interest


11/27/2013 05:02 pm

Greedy google - unfortunately the google reps i have seen manage accounts just want to get people to spend more not make more money.


11/27/2013 06:14 pm

all google about money now. not about real humans good experience. It about both searchers and webmasters. good money experience only for google zoo.


11/27/2013 07:30 pm

Exactly. Only a fool would put the person you pay in charge of how much you spend.


11/27/2013 09:47 pm

googles greed doesnt cease to amaze me. they kill seo to force people to buy their adwords then they try and put people out of biz to take it all. this cough *do no evil* BS is getting out of hand. google is digging it own grave.. the fall of google wont come from a better more engenius search engine coming out and dethrowning them .. it will come from their capitalist greed.

Yo Mamma

11/27/2013 10:55 pm

"You've been missed. Get your ads back online and help people find you in the moments that matter." "Get $150 credit when you spend $50." More Google SPAM. This time Google is SPAMMING my snail mail box. Boy do I detest this evil Google. Note to ethalon: There is no opt out in my settings to stop Google from sending these mass mailings. They're for me to spend money with them. I am sick and tired of Google sending out this junk mail to myself and everyone else in this wonderful universe. And ethalon, even if there was an opt out option just like there is an opt out option for other Google spam offerings, Google will choose to ignore the opt out as I they have done in other instances.

Yo Mamma

11/27/2013 10:55 pm

Lets give thanks to a new search engine

Yo Mamma

11/27/2013 10:56 pm

your ignorance ceases to amaze me ethalon.

Yo Mamma

11/27/2013 11:01 pm

yes, it's okay that we use Google links but not okay if we use links to anyone else.


11/28/2013 09:36 am

Linking out is fine, at worst you need to add a rel=nofollow to it. Your lack of knowledge does not mean its reality.

Ismael Verón

11/28/2013 11:41 am

In Argentina, Google has already contacted 2 of my Adwords clients behind my back, last month. Not only that, the SOBs had the impertinence to modify the campaigns without my permission. They activated the content display causing the converssion cost to go way up. What is wrong with this people?


11/28/2013 11:50 am

google is "websites killing", "anti-freedom of internet - coalition" and "money making ad-engine".


11/28/2013 11:56 am

google is pure blackhat evil now.


11/28/2013 12:11 pm

hope soon new good search engine will replace google. That what they do (actually not believe to 99% of anchors & links) have only one reason. And it pure financial. Now their algorithms hunting for money in all niches. I think soon they will start to sell places in top 10 and you will be need to sign some undisclosed agreement to be shown in "very organic and high quality" search results


11/28/2013 12:14 pm

blackhat google is shame of internet!


11/28/2013 12:16 pm

by google version, only links to google and wikipedia is natural links. And only google & wikipedia can make money online (wikipedia using popup - please donate to everybody, another good way to make money).


11/28/2013 12:17 pm

soon you will need to add rel=itrust or rel=inottrust, or rel=spam or something else. Reality is something different than your lack of knowledge :-P

mike jonsone

11/28/2013 04:05 pm

the first problem of adwords are click fraud. check how many access to time 0 you have.....

Yo Mamma

11/28/2013 09:18 pm

I would never give money to wiki. Its run by gay men and their slanted opinion on life penetrates every debate on their site

Aaron Roach

11/29/2013 02:27 am

Come on...who is genuinely surprised?

matt gibbs

11/29/2013 08:33 am

its happening in Australia also they are going after our largest clients - why set up a "partner" program then steal their large clients ( spending more than 20k a month) - no morals - do no evil - changed to - rip as many off as possible.Shame on you, Google


11/29/2013 12:18 pm

Disappointing to hear but they need to make more money (for stakeholders). If they can grow their own client base it can be a nice littler earner for them.

Spook SEO

11/29/2013 07:35 pm

There will always be new measures when you are suffering from desperate times. If they will just focus on developing their services, then, all this will not result to hate. Everybody is playing a fair game here. They just cannot do that to those who are working hard just to earn clients.


11/30/2013 09:32 am

In Croatia it was very similar. But after a while two types of problems came up: 1. Clients that worked with bad agencies had better results with Google directly 2. High profile clients wanted to know if there are agencies that could do it even better than Google. The number of bad agencies decreased, the investment in AdWords rised and good Agencies developed immense. So it's good to know that there is always a chance Google will take over you client. Put more efforts in custiom relations and beat Google results and your clients will trust you forever :)


12/02/2013 03:49 am

Definitely in Australia I have seen this a lot.. but they don't seem to actually do much research into the ad campaign.. they tell them the same things.. Mobile, bid adjusters, mobile preference ads, ad extensions.. even though they are already being utilised..


12/03/2013 01:16 am

rel=nofollow, stevenlockey

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