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A senior Google AdWords advertiser and consultant, Whitey, posted in the WebmasterWorld forums that he has seen new cases of Google AdWords employees stealing or trying to poach clients away from AdWords agencies.
Yesterday, Whitey wrote:
I'm not sure if it's globally widespread, but Google Adwords has been making direct sales pitches to manage large brand's accounts, in competition to agencies. The pitch is generally, deal with us and you'll have more money to spend and we can do it better. Well they don't have to account for the same profit margins that an agency has, so it's likely they could be more competitive.Often this goes with Google approaching and sometimes recruiting a person managing a major account, previously in an agency environment with added incentives.
This wouldn't be the first time advertisers were wary about Google and how they talk to their clients. We've had cases in 2005 and 2011 and more.
Have you seen cases of this recently?
Forum discussion at WebmasterWorld.
