Google AdWords Review Ad Extensions Going Live

Oct 15, 2013 • 8:31 am | comments (6) by twitter Google+ | Filed Under Google AdWords
 

Google AdWords ReviewsIn June, Google released a beta of a new form of AdWords extensions for showing third-party reviews. That beta is now being rolled out to all advertisers over the next few days.

Google announced this on their Google+ page saying:

Over the next several days, we're making review extensions available right in AdWords, allowing you to easily add those hard-earned accolades about your product or service to your ads.

Here is an example of a live ad with review extensions:

Google AdWords Review Ad Extensions

As you can see, the review part says “The service onboard was excellent” – Airways Magazine and it links to the review.

Here is how you create these review extensions in your AdWords account:

Google AdWords Review Ad Extensions

  • Click the Ad extensions tab, and select Review Extensions from the *View: dropdown button.
  • Click + Extension and select the campaign for which you want to create the extension.
  • Indicate if this is a paraphrased review or an exact quote, add the text, source, and source URL.
  • Click Save.
Forum discussion at Google+.

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Comments:

LLBDub

10/15/2013 12:43 pm

So that should finally push the natural results below the fold !! Brilliant

JustConsumer

10/15/2013 03:22 pm

Great ... Now the websites, publishing written per order, generally positive reviews will get more exposure, than websites, publishing first hand opinion no matter what. Yeah Google, you care only about your visitors ... This is what we, consumers, would like to see - written per order positive review next to the advertising. http://upload.wikimedia.org/wikipedia/commons/thumb/3/3b/Paris_Tuileries_Garden_Facepalm_statue.jpg/300px-Paris_Tuileries_Garden_Facepalm_statue.jpg

JustConsumer

10/15/2013 04:34 pm

Back to the yesterday news : http://www.huffingtonpost.com/2013/10/14/profile-picture-eric-schmidt_n_4097594.html Especially I like this phrase : " The few who still use Google's Facebook clone " ))))

EVIL GOOGLE

10/16/2013 05:09 am

.GOOGLE JUST GOT EVIL!!!

Gracious Store

10/17/2013 03:46 am

I hope those reviews will be honest reviews from customers who have actually used the service/products and are giving their honest reviews with being malicious or paying lip services to a particular company

SEM girl

01/13/2014 09:57 pm

As of January 2014, Google only allows seller ratings from a select number of vendors. Basically, review extensions are no more. (Or at least they have evolved into seller ratings) https://support.google.com/adwords/answer/2375474?hl=en

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