Many Google AdWords Advertisers See Perfect Quality Scores

Nov 15, 2012 • 8:47 am | comments (12) by twitter Google+ | Filed Under Google AdWords

Google AdWords Perfect Quality ScoresObtaining a perfect quality score within Google AdWords is the dream of most advertisers. Truth is, many are able to obtain that perfect score for some keywords but not for all.

A slew of reports in both WebmasterWorld and Google AdWords Help forums have several advertisers claiming their quality scores on the bulk of their keywords have jumped significantly, many to a percent 10 out of 10.

eWhisper, Google AdWords moderator at WebmasterWorld said:

I've heard a lot of reports about this and I'm starting to wonder if there's some bug out there. I've had a lot of people mention to me about suddenly lots of qs 6-7 words became 10s; and nothing else was changed - just a huge increase in QS.

I've also not heard of anyone complaining that their QS suddenly went down; which is common to hear where there's a big QS update.

I'm starting to wonder if something else is going on with displayed QS.

Have you seen the same?

Is this a bug or are all advertisers suddenly better at what they do?

Forum discussion at WebmasterWorld and Google AdWords Help.

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Eric Scism

11/15/2012 03:31 pm

Man I wish that were the case! I would love to see a 10/10. It's so hard based on the history of the keyword though. Glad to see some people out there having success!

The Marketing Design

11/15/2012 03:35 pm

We have seen this as well. It's not a metric we track consistently so not sure the exact date it happened. We have increased our budget recently but most other factors seems to remain consistent without an in-depth examination.

Poe Masoud

11/15/2012 04:25 pm

This is just depressing. Sometimes I will see a 10/10 but a day later, my ad group keywords will recede to sometimes embarrassing lows. What I have been experiencing these past 3 days is a lag. I.E. I will see "Ad Not Running" message, but on the Diagnosis tool my ad will in fact be actually running. If anyone has tips on PPC campaigns, I would love to collaborate to get some more ideas!

Get Found First

11/15/2012 05:16 pm

Quality Scores have had absolutely no correlation with our average position, CTR or CPC. Very relevant keywords with a high bid, ads with the right keywords and high CTR, and landing pages will be a 5/10, then a word that has a low CTR, and a low bid, with mediocre relevance will be a 10/10.

Get Found First

11/15/2012 05:17 pm

Even if people are seeing improvements overall, not sure it matters. QS is black magic in my opinion.

Bryant Garvin

11/15/2012 05:23 pm

It wasn't that long ago I was seeing the exact opposite with keyword QS dropping without any real change. Many of those keywords which dropped have since "bounced back". Lately I can't put any confidence at all in the Displayed QS of my Keywords. It's kind of become a joke for many of us.

Chrystie Terry

11/15/2012 08:04 pm

I do have some perfect 10/10 QS of late but I've also made significant changes to landing pages and making sure keywords match the landing pages for best quality score. But I am disappointed to see that I have not seen a corresponding increase in performance on those terms.


11/16/2012 07:29 am

I am seeing some 10/10 but have nothing to campare with as I was not actively cheking before.


11/16/2012 01:58 pm

Yep, I had a client account with 95% QS10 keywords rather than a normal distribution. Lasted 24 hours unfortunately but the client had an excellent days sales.

Peter Hughes

11/16/2012 08:05 pm

To Bryant's point, I've seen much the same as he has. Dropped down, shot back up...the point is that customer facing quality score is, for want of a better term, little more than a vanity metric and that is tough to optimize to; no test that I have done shows anything other than a passing delineation between quality score and cpc (relative to average position). There are just too many other factors on QS (historical performance on, campaign qs, ad group qs etc)

Christodoulos Porligis

11/17/2012 06:40 pm

YES indeed! I'm trying for 3 months to raise quality scores for certain keywords and sunddently one day (i think on Nov 7) all QS of my keywords rised to 10/10. Our CPCs have dropped at least 40% and i am very happy with this. But if all advertisers QScores raised lately then my CPCs will eventualy rise too. Anyway lets wait few days and see what happens


11/22/2012 11:44 am

Yeh my QS has gone up to 10/10 for virtually everything. I had the odd smattering of 10/10 but most were 7/10. Something has obviously gone wrong.

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