Structure Your Google AdWords Account For Mother's Day

May 3, 2013 • 8:47 am | comments (5) by twitter Google+ | Filed Under Google AdWords
 

Mother's Day GoogleMother's Day is a week from Sunday and most children probably still have not bought their mother's a gift.

So that means you still have time to create your campaigns to target searchers looking to buy your goods and services on AdWords.

Google AdWords representative Zee gave advice on how best to organize your Google AdWords account. Zee said you should create a separate campaign for each occasion, this way the campaign you created can be used next year again.

She also posted this diagram demonstrating her thoughts:

adwords structure

Forum discussion at Google AdWords Help.

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Comments:

Goodbye

05/03/2013 02:58 pm

Can't wait to see what black hat stuff Interflora do this time ;)

Joe Youngblood

05/03/2013 04:08 pm

I love Google's psychology. In your graphics just show them how you want them to do it, get that in their mind, convince them that advertising on all platforms is best, even if it's not.

ethalon

05/03/2013 06:49 pm

Did you also attend their enhanced campaigns webinars? It was one big push to get all advertisers onto all devices. Same thing with my AdWords rep, whenever I talk with the guy he questions why we target no mobile users at all for any campaign. For some reason, 'because it doesn't make sense for our customer base and we would be wasting money' is just ignored and the question is asked again the next time. That's why I prefer to use their chat or phone service if I need help, those guys are to the point and get problems solved without any hassel.

Google is Rigged

05/04/2013 03:59 pm

"She also posted this diagram demonstrating her thoughts:" These are not her thought you brain-dead tool. That's Google's way of ripping off adwords advertisers even more. Notice the ""target all devices

Jake Finn

05/05/2013 07:01 am

Interesting! So that's why whenever a Mayweather or Pacquiao match is coming up, a bunch of blogsites with numerous ads are also coming up :)

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