Google AdSense Back To Square Arrows?

Dec 19, 2013 • 8:19 am | comments (2) by twitter Google+ | Filed Under Google AdSense
 

Google AdSense logoWhen Google introduced the arrows to the AdSense ads, they came with a colored square background button with an arrow overlaid on the square. Then a year ago, Google went from the square background to a circle background look for the AdSense ads.

Here is the before and after back then:

Google AdSense New Formats

Now Google seems to be testing the square arrow blocks again. Here is a picture from a publisher in a WebmasterWorld thread:

Google AdSense Back To Square Arrows

It is not unusual for Google to bounce around with ad formats in order to change up the ad styles enough to keep the click through rate somewhat up.

Forum discussion at WebmasterWorld.

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Comments:

Fedor

12/19/2013 02:12 pm

Round button is a massive drain on CTR, It was a stupid idea to roll it out in the first place. Seems like it was a design thing more than business sense. They need to get rid of the chevron and put a real arrow in.

WTFFcom

12/19/2013 05:05 pm

Round buttons are better.

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