Google AdSense Favicons Resulting In Higher CTR For Now

Jul 29, 2013 • 8:20 am | comments (3) by twitter Google+ | Filed Under Google AdSense
 

Google AdSense logoLast week, Google confirmed the new AdSense favicons would go live and over the weekend they did.

In fact, many publishers are noticing the new favicons showing up in all the various text ad formats they have on their site. While many don't like how they may look, most are agreeing that the CTR, click through rate, is up on all of these ads. You can read the reaction of publishers and their CTR responses in WebmasterWorld.

Of course, whenever the standard look and feel of AdSense ads change, CTR is always impacted. Soon, after readers become accustomed to the new ad format, the CTR may drop back down again. Then Google will change the standard again to increase CTR.

Here are some ads I spotted:

AdSense with Favicons

AdSense with Favicons

AdSense with Favicons

Has your CTR improved?

Forum discussion at WebmasterWorld.

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Comments:

Durant Imboden

07/29/2013 10:38 pm

Our AdSense CTR has dropped slightly (but noticeably) since the favicons were added. That's probably just coincidence, though, as our readers (especially in Europe) start to head off on their August vacations.

sunil kumar

07/30/2013 11:22 am

CTR has dropped slightly after adding the favicons and also drop the revenue.

tim

07/30/2013 06:53 pm

same here, ctr go down to 0.4%. I not sure what they do but everything lead only to decrease

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