Changing Anchor Text May Raise A Red Flag

Jul 29, 2013 - 8:38 am 21 by
Filed Under Link Building

red flagA WebmasterWorld thread has a webmaster asking if changing the anchor text he has been using for links to his site to something "more natural" would lead to a confirmation that he has been up to some bad link building.

In short, does Google have algorithms to detect anchor text changes and if so, do those algorithms detect these sorts of changes and raise a red flag on sites doing it.

For example, that old old big blue pineapple chair topic and you decide that you want to link to the domain name pinechair.com as PineChair, as opposed to the anchor text you've been using for years of [big blue pineapple chair].

From:

big blue pineapple chair

To:

PineChair.com

Now, you go through as many of the old back links as possible and update them from the old to the new anchor text.

Will that action set you deeper into a link penalty or help improve things? Or are we looking to deeply into the topic?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 19, 2024

Apr 19, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

Apr 19, 2024 - 8:01 am
Google Ads

Google Tests More Google Ad Card Formats

Apr 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: It's Unlikely Your Rankings Dropped Because You Have Two Websites

Apr 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Indexing API May Work For Unsupported Content But...

Apr 19, 2024 - 7:31 am
Google Search Engine Optimization

Google: Are Hyphenated Domains Bad For Google Rankings?

Apr 19, 2024 - 7:21 am
Previous Story: Google AdSense Favicons Resulting In Higher CTR For Now