Google: Empty Pages Are Duplicate Content Issues

Jan 19, 2011 - 8:33 am 10 by

I am sure you have run across a web page that returns nothingness in the past. Yes, a page with no content, no navigation, just a blank white page. This may be the result of a server issue, HTML issue or a security prevention method gone bad.

A Google Webmaster Help has one such webmaster who had this issue and it led to serious Google ranking consequences.

The issue is, I am a bit surprised by Google's JohnMu response. Instead of saying that because Google could not determine the content of the page, they decided to remove it. He said, Google sees multiple blank/empty HTML pages on the site and thus considers them to be duplicate to each other.

John said:

It looks like some of the pages from your site have been returning empty HTML pages with almost no content. In general, when this happens, we may assume that you're trying to return this content on purpose, and if it's identical with other content that we've found on your site, we might assume that they're duplicates. If you are not aware of this issue, it may make sense to check with your web-hosters to find out more -- perhaps it's a part of a "security" mechanism?

I would think Google wouldn't consider them duplicate, but rather throw them into a bucket of error pages and recrawl them on a schedule.

Maybe I am misunderstanding. But I felt the difference between an bad error page and a duplicate content issue with a blank HTML page was an interesting difference for SEOs to chew on.

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 15, 2025

Jul 15, 2025 - 10:00 am
Google Maps

Google Local Ranking Documentation Updated

Jul 15, 2025 - 7:51 am
Google Maps

Google Business Profiles Automatically Adding Social Media Links To Businesses

Jul 15, 2025 - 7:41 am
Google Search Engine Optimization

Google Search Console Analytics API New Metadata Incomplete Data Points

Jul 15, 2025 - 7:31 am
Google AdSense

Google AdSense PIN Verification Issues

Jul 15, 2025 - 7:21 am
Google Maps

Google Business Profiles Now Requests Text/WhatsApp Number During Setup

Jul 15, 2025 - 7:11 am
Previous Story: Google's Oil Painting For Paul Cezanne's Birthday