Bing Launches Disavow Links Tool Before Google

Jun 29, 2012 • 8:57 am | comments (29) by twitter Google+ | Filed Under Bing SEO

Bing LogoA couple weeks ago, Google won the praise of most of the SEO community by announcing they will build a disavow link tool into Google Webmaster Tools.

So when I heard a disavow link tool was built for Webmaster Tools I was excited but then a bit taken back and shocked to hear it was Bing who first launched their disavow link tool. That is right, Bing announced you can disavow links within Bing Webmaster Tools. Bing beat Google to the punch!

Is this more of Bing's attempt to win the hearts of SEOs to maybe impact market share? Possibly but either way, is this a black eye for Google?

Vanessa Fox went into detail on why the Bing's tool might not do anything. She explains that Microsoft's stance of links hurting you is more on the side that Bing says they do not hurt you. So if links do not hurt you, why would you need this tool?

Duane Forrester from Bing tried to explain why:

Is that clearer? Not really.

Bing Disavow Links click for full size

In any event, Bing beat Google to the game by adding a disavow link tool. But will you use it? Is it necessary? I am sure many will use it on Google but I am not sure about Bing.

Forum discussion at Google Webmaster Help and WebmasterWorld.

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06/29/2012 01:23 pm

" attempt to win the hearts of SEOs to maybe impact market share" LOL )) Yeah, right - it's all about SEOs. In fact, the whole search industry was created to support SEOs. Just don't tell anybody.

Andy Sheridan

06/29/2012 01:37 pm

The appearance of these features is becoming a concern for me. I've got enough to do in the day as it is, but now I have to manually remove "potentially" bad links one-by-one? The least Google and Bing could do is flag suspicious links for me. Let's just hope savvy competitors don't start employing underhanded tactics to ensure I'm glued to these tools instead of doing pro-active SEO in the future.

Tarla Cummings

06/29/2012 01:48 pm

Considering we are already removing links one by one by reaching out to the webmasters themselves, I am VERY excited for these tools (provided they work like they say they will). Although I guess I should say "tool", because I am probably not going to put much effort towards Bings. Hurry up Google!

valter hugo

06/29/2012 03:56 pm

I think that the good news here is that this move from bing may force google to implant the disavow tool faster.


06/29/2012 04:07 pm

Good going BING!


06/29/2012 04:47 pm

Looks like Bing just put a burr in Google's saddle. Now if they can just catch them off-guard, maybe they can jerk away the reins. If they could develop an ad program which adequately competes, this particular vaquero would be riding off into the sunset with them. Happy trails, everyone...

Joe Youngblood

06/29/2012 05:25 pm

If a spam link comes to your site and you disavow it, could give Bing a good signal of spam, just like Google's blocking of sites. Maybe not on a one-off basis, but if a lot of webmasters disavow links from the same domain / group of domains....

Joe Youngblood

06/29/2012 05:28 pm

If you pay careful attention Google uses SEO's / Internet marketers to push their new products including.... Google+ (shocker) if we tell people and businesses they need it, well they use it. Google Docs, Analytics, Android, Adwords, YouTube, Google TV, everything they do goes first to the SEO crowd and then on from there. Just look at Google Glasses.


06/29/2012 05:59 pm

I actually think this is a bad idea. Won't it just empower spammers to aggressively use black hat tactics knowing that once they get caught, they can just disavow the links?

Harsh Darji

06/29/2012 06:07 pm

Carry on ..Bing...

Jesse Rees

06/29/2012 07:55 pm

Why did they beat Google to the punch if it really doesn't do anything? Shouldn't they focus on getting market share from Google rather than telling them they should perfect this tool next.

Ismael Verón

06/29/2012 09:32 pm

Go Bing!!! Im starting to like you more and more everyday!


06/29/2012 11:46 pm

Internet marketers ?? Probably. SEOs ?? Where did you get that ? It doesn't mean, that Google uses SEOs, if SEOs attend all possible gatherings. It means SEOs need Google. Feel the difference )

Inbound Marketing Expert

06/30/2012 05:25 am

Bing is Going to beat Google in near feature


06/30/2012 07:37 am

seriously are they actualy trying to diss google i mean come on i never even thing of using anything els but google !!! why would you !

Webstats Art

06/30/2012 04:52 pm

I doubt it but it would be a good thing for some of us. At least if they could take 50% of the market etc.. Wouldn't it be great if we had 10 search engines each having 10 percent of the market?


06/30/2012 07:10 pm

90% of Bings search comes from MSN and Facebook. Bing is not serious competitor, at least not for now.


06/30/2012 07:53 pm

The tools is dangerous - both on bing and google's side. Webmasters, especially inexperienced ones will start focusing on this instead of focusing on getting quality on the sites from all sides. It's a side track and i don't think it's beneficial. Overall however, Bing was smart in attracting more "votes" even if only from SEOs. Google is the new friend that is getting more on more close to us :)


06/30/2012 08:31 pm

Bing results lately have been very good, much better then google. Bill Gates did say they Bing will be #1 and his IQ is higher then Einsteins was, lets see.


07/01/2012 10:27 pm

You must use Bing, because SEOs can't crack Google anymore, means Google is broken )


07/02/2012 12:37 am

google lost again...


07/02/2012 12:39 am

disavow link tools created by search engines to get list of all content management systems which allow to post submitter links.


07/02/2012 01:13 am

it is great to see Bing making a play for the hearts and minds of internet community. There were many Mom and Pop businesses that got stung by penguin. Many got stung for taking bad advice. I think this is a very smart play that can only win Bing supporters.


07/02/2012 07:39 am

The disavow links tool is great for site owners who are very conscious of their link profiles. Google's algorithm updates all target site with bad links, and so this kind of tool is helpful. Too bad Bing beat Google to it.


07/03/2012 05:27 am

Anyone ever told you that you have a negative personality? Are you Barry's alter ego?


07/05/2012 07:00 am

Great Job Bing! It's more about the fact that you did something before Google and care about the common small business owner. Google thinks they run the world and treat every well intentioned webmaster like we're common criminals. Shoot first and don't even bother to answer questions later. This will bit Google in the A$$. I've changed my default search to Bing. Guess what....way better results! Keep it up and don't turn evil after you've gained market share from the "Google Universe"!


07/10/2012 01:03 pm

Hi Barry, would you recommend using it? Do you think it is a huge step forward?

Winson Yeung

08/15/2012 09:29 am

this is a great concept. Google should add in this disvow link function as well.

Mansoor Shaikh

09/10/2012 01:09 pm

Well, This is a good step from Bing I must say.

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