Google To Let Webmaster Report Bad Incoming Links

Jun 7, 2012 - 8:54 am 35 by

Block Unwanted Links In Webmaster ToolsThis comes as no surprise at all, except for why in the world Google waited so long to come out with a tool to disavow or block or report bad incoming links to your web site.

Yes, as we discussed in Win/Win: Block Unwanted Links In Google Webmaster Tools - Google should without a doubt create a tool for webmasters who think or know they were hit by an inorganic link penalty to tell Google these are the links and please stop counting them.

Removing these links after they are pointing to your site is a hard thing. Negative SEO is more of a concern then ever. So why shouldn't Google add this? Webmasters want it and Google could benefit from it.

The only concern, as I mentioned, it really isn't a real win/win. It is a form of mass community 'outing' without it being felt as outing anyone. It is one SEO pointing a finger indirectly at another. This is a sore topic for the SEO community.

That being said, I am surprised it took so long and as I said in the comments two weeks ago, "I really think it will happen within the next 6 months." I guess I was right because Google's Matt Cutts said so in the You&A with Matt Cutts session that "Google will work on that [a disavow link tool] in the next few months." See time stamp 4:17:23 PM and 4:48:52 PM in my live blog coverage.

I am a little sad to see so many SEOs excited for this on one hand but on the other hand, it can really help both the webmaster and Google.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Link Building

Google: Ignore Link Spam Especially To 404 Pages

Apr 23, 2024 - 7:51 am
Google Search Engine Optimization

Google: We Have Taken Action On Some Parasite SEO In Recent Update

Apr 23, 2024 - 7:41 am
Bing Search

Mikhail Parakhin Breaks Silence On Mustafa Suleyman Of Microsoft (Kinda...)

Apr 23, 2024 - 7:31 am
Google Maps

Google Business Profiles Gains Select Preferred Menu Source

Apr 23, 2024 - 7:21 am
Google Search Engine Optimization

Google: Crawl Budget Goes Across All Googlebot Crawling, Not Just Web Search

Apr 23, 2024 - 7:11 am
Blog Administration

Programming Note: Offline For Passover

Apr 22, 2024 - 4:05 pm
Previous Story: Official: Google Recommends Responsive Design For Mobile SEO