Bing Rewards: Yet Another Attempt To Buy Searchers

Sep 28, 2010 • 7:56 am | comments (2) by twitter Google+ | Filed Under Bing Search
 

A week ago Bing announced a new marketing program for them to try to increase search market share. The program is called Bing Rewards and it works a lot like a credit card or airline miles program.

How does it work?

(1) You sign up at Bing Rewards

(2) You Download the Bing Bar

(3) Sign in using your Windows Live ID

(4) Complete a basic registration process

Then you start to accrue points towards getting rewards in exchange for those points.

The main thing you need to know is you need to be running Internet Explorer and have the Bing Bar running at all times.

Just a few months ago, Bing discontinued the Cashback program citing a lack of "broad adoption that we had hoped for." I wonder if they really think this program will make much of a difference or maybe they aren't expecting "broad adoption" this time around?

Forum discussion at WebmasterWorld.

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Comments:

lakawak

12/18/2010 11:08 am

It is called MARKETING, you stupid fuck. And guess what? Google did it. And Google is still offering $100 worth of Ad SEnse credit. I guess you think they are desperate too. The fact of the matter is...even GOOGTLE admits that Bing has some better features than they do. That is also why they have blatantly copied Bing quite a bit. However, pathetic ass bloggers who are desperate to know the taste of Sergey's semen and still haven't USED Bing still say it sucks. And somehow you tink it makes you look intelligent.

Barry Schwartz

12/18/2010 10:52 pm

Thanks for making my post sound even better. Glad you can use big words and spell correctly.

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