Fortune: "Google: The Search Party Is Over." Really?

Aug 2, 2010 • 7:50 am | comments (6) by twitter Google+ | Filed Under Other Google Topics

Google: The search party is over by Fortune Magazine wrote a large piece on Google and their business. In part, they wrote:

It looks a lot like the midday break at some elite college campus. But almost 12 years after it was launched by precocious Stanford grad students Larry Page and Sergey Brin, Google and its founders are grappling with a very grownup set of problems. Google's core business, online search, is slowing. That is partly due to Google's own success; it's hard to keep posting record growth rates when you dominate a business so thoroughly -- Google sites lead the U.S. market with 64% of all searches conducted. But more crucially, the web has changed significantly since Google became a verb. There is (at long last) fresh competition from Microsoft's Bing, and also a new wave of sites and services that offer alternatives for consumers' time and attention -- and the advertisers that follow them.

The web is changing and some believe Google isn't changing fast enough with the web.

A WebmasterWorld thread has discussion around this article. Some are floored by the article, one person said, "Wow that must be one of the most stupid articles I ever read." Moderator, incredibill wrote, "He lost me when he compared Apple and Google stock, apple's and oranges, pun not intended." Another member said, "I guess Fortune is more likely the one in trouble and just trying desperately to get some attention."

Eurydice said we currently live in a Google world, but before the Google world, no one saw Google coming. Now, Facebook is the big buzz, "Google can't change that, no more than the portals could force the attention to stay on portals," said the WebmasterWorld member. Eurydice added, "Social won't be the final stage. Facebook will have its day in the sun. And in 5-7 years, the next phase will come along."

What is your take?

Forum discussion at WebmasterWorld.

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08/02/2010 12:11 pm

The next phase for Google is Mobile, TV, Personalization, Location. Not sure their business is going to hit to hard. Search will be the main driver behind all these channels and with the market share Google has they will be just fine. Google still innovates, so their chances of being a irrelevant stagnant business are not likely to be the case. These statements are made by people who want to say look how right I was 3 years ago when I said blah blah blah, then they Google their quote to see where it was said.


08/02/2010 02:55 pm

I think google will weather the storm just fine.It's true that the web is changing, but I've seen roll out some pretty impressive features over the last couple of months, that take any of the other search engines apart. I'll admit that they've fallen a little short with wave and buzz, but, when you get down to it their market share and awesome product should enable them to beat off bing and yahoo for some time to come.


08/03/2010 02:22 pm

How many of your friends can name the Google social network? Who checks Google Knol to find encyclopedic information? Google still rule the world and will continue to do so if the Android sales are anythihng to go by but they are far from bullet proof.

No Name

08/04/2010 06:11 am

Humanly speaking, I also have to agree and say that I think Google will be just fine. They should have enough coins in the piggy to weather many more storms. I suppose adaption is the keyword, and thus far they've been doing a good job of at least keeping up, if not leading the web.


08/19/2010 10:58 pm

How many times did I use Google search today? About 100 and the day is not over. Google is here to stay. Bing does not exist in my world. I was shocked by this cover of Fortune, and I believe it is a dying magazine's last wish.

Some Guy

08/22/2010 02:41 pm

They say google is becoming the way of the past. Guess where I found the article to read? Google. You know what's becoming the way of the past, printed magazines.

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