Google AdWords Traffic Slowing?

Jun 15, 2010 • 8:34 am | comments (3) by twitter Google+ | Filed Under Google AdWords
 

A WebmasterWorld thread has two advertisers claiming that Google AdWords is sending them less traffic then they are accustomed to.

Here is one complaint from one AdWords advertiser:

I have been running this Adwords account for 4 years and since two months the amount of traffic from this account (2000+ keywords) has been steadily declining. The Quality Score and AVG position remain unchanged. I have been changing the keywords bids here and there but mostly bidding up.

Another advertisers had a similar complaint, but netmeg suggested they take look at the "impression share report."

Take a look at the impression share report (campaign report with the IS stuff checked) to see how often your ads are running as a percentage of how often they could be running.

Are you experiencing a a decline in your AdWords traffic?

Forum discussion at WebmasterWorld.

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Comments:

Neil Mani

06/16/2010 05:51 am

Even I am facing the same problem since last one and a half months. Thanks to this post and link, i will surely visit it might help me out.

No Name

06/18/2010 09:53 pm

Same problem, Black box report - with no actionable clue as to the cause. Even with the Impression Share Report -New competitors? -Algorithm change? -Your competitors have better ads Quality Score? -or a lot less people searched that month. Searchengineman

wmac

08/03/2011 10:10 am

In my opinion google is doing price fixing. They do not show advertisements (leave the spaces empty) to push up the bids.

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