Hillary from Onward Search reports that the U.S. government, Department of Labor (DOL) is trying to classify Search Marketers.
By classify, the DOL wants to be able to figure out the skills and criteria that make up a search marketer's profile. They are asking search marketers to fill out a "occupational expert questionnaire" at this URL so they can gather enough data to built the proper classification for search marketing professionals.
The good news is that SEMPO is involved and Hillary interviewed Dana Todd from SEMPO about this.
A WebmasterWorld thread has some people who are against this process. But honestly, I think it is a good thing for this industry. If accountants have a classification, why shouldn't search marketers.
We are growing, maturing and becoming established in this business world and we deserve a classification with the U.S. Department of Labor.
Forum discussion at WebmasterWorld.
