SEOs Can't Agree on Risk of Link Buying

May 19, 2010 • 7:01 am | comments (5) by twitter Google+ | Filed Under Link Building Tips & SEO

About a month ago, we ran a poll asking you how risky are paid links? We all know how much Google hates sites that buy or sell links. But many SEOs are convinced the risk is worth the potential reward. So we ran a poll so that I can gauge how concerned our readers are about paid links and after about 250 responses, I thought I share the numbers with you.

Overall, we have a wide range of responses that show me that SEOs can't agree on this topic. I asked to rate how risky link buying is on a scale from 1 to 5, 1 being the very risky and 5 being not risky. Most SEOs voted on 3, yes, 93 votes or 31.42% were saying its risky, but not too risky. Then 24.66% or 73 people said it is closer to not being risky, voting on 4. Then the next most popular vote was 20.95% or 62 people voting 2, for just behind being very risky. 11.82% said it is not risky at all and 11.15% said it is very risky.

Here is the chart:


Forum discussion continued at WebmasterWorld.

This was scheduled to be posted today. I am offline today and scheduled several polls for the days I am offline. I am back Friday, May 21st.

Previous story: Daily Search Forum Recap: May 16, 2010


Luke Jones

05/19/2010 12:26 pm

To be honest, it looks as though more think that it's not risky. The margin is miniscule, but they still think it's not risky.


05/19/2010 09:53 pm

you should have created a poll with an even number of answers to prevent people from standing on the fence. You probably would have gotten a clearer response then.


05/21/2010 07:00 am

Paid linking can be risky. If you are unlucky enough to be linked to a web site that Google takes a very dim view of. On the other hand, you might just get a link that Google likes...pot luck really, but a little risky.


05/25/2010 04:29 am

I would actually classify the risk level as below: - High risk in not be able to generate decent ROI from the paid links - Low risk of being penalized due to the paid links..

SEO Professionals

09/03/2011 05:54 pm

When Google is putting forth immense amount of energy, money and efforts on finding the ways to detect paid links, it has become a critical issue for SEO experts to find new and innovative ways to remedy this. If you ask them, "Is it safe to buy links?" Their answer would be a straight no. There is huge amount of risk involved in using paid links for improving incoming traffic. One just can not simply deny that there is no harm in buying links. But yes, there are some ways that one can lower this risk and avoid detection.

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