AdSense Rejections Over "Difficult Site Navigation"

Oct 29, 2009 • 9:05 am | comments (3) by twitter Google+ | Filed Under Google AdSense
 

I cannot tell you how many sites I find on the web with Google AdSense ads where it is almost impossible to detect the difference between the site's navigation and the ads. They are so blended together that often the AdSense link units look exactly like the navigation links on the site.

Why is this done? Well, to increase a site's click through rate and earnings on those ads - to make the company more money with Google. Of course, this is rarely ever helpful to an end user.

Now, people are complaining they are receiving letters from Google about rejections of their sites due to "difficult site navigation." In my terms, that likely means tricky or deceptive navigation, like in the cases I mentioned above.

A WebmasterWorld thread has discussion around this rejection. Blending ads into your site is a good tip, but taking it too far - just seems bad for your users.

Forum discussion at WebmasterWorld.

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Comments:

Vamsi

10/29/2009 01:41 pm

Well, when sites with premium adsense account are doing it what is wrong when smaller sites do that? I think the AdSense team should first look into the premuim accounts who can blend ads to like navigation or content links and then descend on normal accounts. Its the premium accounts which make use of this trick more than any other small sites.

Rob

10/29/2009 05:34 pm

I think Google should come down on everyone doing this and enforce the creative standards set out in the program. As someone who pays to be in the AdSense program rather than profits from it I want qualified clicks...not just any click a site can trick a user into making.

Sylvain

10/30/2009 09:12 am

I can understand websites that do this: it is a simple tactic that boost CTR. This is the very same tactic google itself used when it moved the ads closer to the organic results. The adsense FAQ however are pretty clear on this point: one should clearly see the difference between the google ads and the website content. If you blend too much and the difference is not obvious, then Google can reject your site. Read the Adsense TOS and FAQ: you'll find all that can make your CTR take off by looking at all that's forbidden...

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