Why Are Newspapers Complaining? Danny Sullivan Shows The Hard Truth

Apr 8, 2009 • 7:53 am | comments (1) by twitter Google+ | Filed Under Other Google Topics

Over the past few days, the AP and other newspapers and news sources rekindled their campaign against how the Internet works. In short, they are not happy that Google, amongst others, distribute their content to a wider audience and Google doesn't have to pay for such distribution. It gets much more involved and I am honestly way too tired to get into all the details. But that is fine, since Danny Sullivan, at his personal blog, has an excellent (the word doesn't do justice) post on the topic.

Danny's Google's Love For Newspapers & How Little They Appreciate It, really says it all. It is well worth a read and trust me, although it is long in word length, the article will fly right by as you read. Let me just quote the final paragraph from Danny's post:

Newspapers get special treatment, both with First Click Free and with the extraordinary amount of traffic they get from Google. And while their top managers go off on renewed Google rampages, they still continue to work to get even more traffic. It is stunning hypocrisy, and certainly not what you'd expect from smart business people. But given how badly their papers seem to be going, I suppose they aren't so smart.

Forum discussion at Sphinn.

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04/09/2009 08:11 pm

The paper part of the newspaper is dead … Get over it. The only thing that will remain is going to be vanity presses like HP is proposing with their printing service [ http://magcloud.com/ ] We didn’t fight for the rights of the buggy whip makers either … Suck it up. Journalism however is definitely NOT DEAD. It has been democratized, popularized, localized, opened up, opened on and opened for a new business model. If you worked as an editor or for an editor, you are going to find that the average person hasn’t suddenly improved in spelling or grammar, logic or comprehension, ability to communicate or in layout skills. We just have to find you a new way to get news that you write out there; .PDF files on your servers being distributed via RSS files that the Post Office has on their server and that gives access to the latest content for $ would go a long way towards granting you a new lease on life. The RSS file can even contain the highlights and a little bit of text from the articles which are still on your servers. Actually, you can extract the words from your articles, remove duplicates, sort them, and let Google be able to include or eliminate an article from a search, present the little highlight snatch of text to let potential readers determine if they are interested and then the post office can: 1) let subscribers access the article OR 2) charge for access to the article. This last part, subscription fulfillment or piece-meal charging, would be done by the post office. Nobody has ever had a problem paying for a stamp or expected a letter to be delivered without a stamp. Once the “news” becomes the “olds”, say after a week for most articles, let Gooogle have at the original that you can store in a separate server. a) The transmission of the articles is almost free. b) The distribution of the articles is almost free. c) The access is cheap but NOT free and the post office sees to that and that helps them with with their business model. d) The post office send you a share of the money collected (and YOU KNOW HOW OFTEN AN ARTICLE IS FETCHED OFF OF YOUR SERVERS FROM A PARTICULAR IP ADDRESS.) There is a business model that would work, it would 1) let new gathering organizations gather news, 2) let readers read, 3) let the post office disseminate and collect payments and disburse funds

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