Most SEM Companies Are Weathering Recession Just Fine

Mar 11, 2009 • 8:58 am | comments (5) by twitter Google+ | Filed Under SEM / SEO Companies

sem recession poll resultsLate last week, I polled our readers, asking them how are you weathering the recession. As it turns out, most SEM and SEO companies are saying, they are doing just fine. In fact, most said they have seen a recent spike in sales leads with a recent spike in actual sales.

As I reported then, some companies have noticed a recent turn around in business after being hit by a slow down to the recession. That same day, the market fell to its 52 week low at 6,469.95. But yesterday it rose almost 400 points, so maybe a positive sign? Who knows, this whole economy and recession is confusing and depressing, to say the least.

That being said, many businesses said they saw a recent pick up in sales. Let me give you the break down of the 130 responses.

How Is Business Doing For You Now?: :: Increase In Leads said 41 respondents or 32% :: Increase in Sales said 26 respondents or 20% :: Decrease in Sales said 22 respondents or 17% :: No Change in Sales said 16 respondents or 12% :: No Change in Leads said 15 respondents or 12% :: Decrease in Leads said 10 respondents or 8%

I would like to point out a comment from Chris Elwell, President of Third Door Media:

It is pretty typical in downturns that spending starts slowly in a new year. Decisions are reviewed to death before spending decisions are made. But investing in growth can't be put off forever, and inevitably some initiatives are approved.

Forum discussion continued at HighRankings Forum.

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Brent Nau

03/11/2009 02:09 pm

We opened a new office in Tampa in Q4 and another one in Downtown Orlando this month. So we are seeing these same trends.

Chris Zaharias

03/11/2009 11:43 pm

If most SEM companies are weathering the storm just fine, why are so many of them laying off 10-25% of staff? I know of no less than 3 top 10 U.S. SEM firms that have laid off staff in the past few months.

Scott Salwolke

03/12/2009 07:49 pm

I've noticed a lot more interest since the year began. And a lot of businesses are rethinking their sem campaigns. They realize doing it themselves has cost them money. They are looking for companies to get them their highest return on investment.

No Name

03/12/2009 08:09 pm

My employer is doing very well and growing. I am a recent new hire, in fact. My previous employer actually did fairly well with $105K in new business from my own SEO sales efforts alone. Combined with other sales people and renewals, that company did very well and I hear is on track to hitting another good month. I suspect that in this market, the companies downsizing are the ones that lost business to other SEM firms and are forced to lay off, or they don't have good staffers in the first place. Either way, I think there are plenty of business for everyone and if more fail, then that means even more business for everyone.

No Name

03/08/2010 02:21 pm

Unlike Google, Yahoo pays a lot more attention to the internal structure of your website. External links still count, but that is not the main emphasis. You can have a site ranking well in Yahoo with just a few back links. But if your internal linking structure is disorganized , you are going to find it hard to rank well in Yahoo

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