Google Shuts Down FeedBurner's Ad Network (FAN)

Aug 13, 2008 • 8:18 am | comments (2) by twitter Google+ | Filed Under Other Google Topics
 

I have been a huge fan of FeedBurner, RSS feed management company, for a really long time. Yes, before Google bought them and even before they had most of their cool features. In any event, I noticed a Google Groups thread, where FeedBurner announced that they have stopped accepting new publishers into the FeedBurner Ad Network (FAN).

Matt S. of FeedBurner said:

This is a quick note to confirm that FeedBurner's former, independent ad network, FeedBurner Ad Network (aka "FAN"), is officially closed. No new applications for FAN publishers are being accepted and we expect the broad variety of options provided through AdSense (including the new AdSense for Feeds product, powered with FeedBurner feeds) will give publishers valuable new revenue-earning potential.

Yes, Google is going to push FeedBurner publishers into using the AdSense for Feeds solution. I personally never liked AdSense for Feeds because of the low payouts. But recently, in the past six months or so, FeedBurner's Ad Network (FAN) has been paying out about 10 - 25% of what they use to payout.

Approximately since April of this year, the payouts have honestly been a joke. Why? I suspect because the FeedBurner team is less interested in finding ad partners and more interested in pushing publishers into AdSense.

This may mean that in a few months, I might migrate off FeedBurner for RSS ads and take that in-house as well. If you run FAN, are you experiencing the same thing?

Forum discussion at Google Groups.

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Comments:

Ricky

08/13/2008 06:10 pm

Yes, I'm still using Feedburner, but their stats have been WAY off lately, as well. Yet another service that got bought by Google and then goes to crap.

No Name

08/17/2008 05:44 pm

I recently signed up for FeedBurner -- am tech-challenged and so have a time figuring out what people are saying -- but from what I can tell the system barely works. The stats don't correspond in any way with WordPress's, showing a fraction of the number of hits WP is recording. And the HTML snippet FeedBurner gives to create a widget seems to contain at least one error. The only help is through user forums, where one finds long lists of gripes to the effect that subscribers disappear and stats are wrong. This is beginning to look like a poor choice of services for one's blog. Are there any other services you can put on your WordPress blog to allow readers to subscribe to your blog?

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