What are the Most Important Search Engine Optimization Practices?

Jul 31, 2008 • 10:04 am | comments (3) by twitter | Filed Under SEO - Search Engine Optimization
 

A Cre8asite Forums forum member asks the community about their biggest pieces of advice as it relates to search engine optimization.

What are those tips?

  1. When you start doing SEO, write down every thing you do and monitor results closely. If you make a change, write that down too -- and continue reviewing.
  2. If you work with clients, you may want to opt in for an NDA so that they don't "reuse any specialist codes you might be using as part of [your] strategy to work that magic."
  3. Content creation is a full time job and SEO "is five minutes at the start and five minutes at the end." Content creation entails keyword research, articles targeting the proper keywords, using appropriate titles, and using keyword-targeted links.
  4. Create accessible sites and follow accessibility guidelines.
  5. Review your analytics and see what works and what doesn't.

These are just a few of the tips offered by the experts on the Crea8site Forums thread; forum discussion continues there.

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Comments:

Jaan Kanellis

07/31/2008 04:50 pm

1. Backlinks 2. Content as a resource 3. On-site SEO 4. Architecture, navigational set-up.

No Name

08/01/2008 06:02 am

Having a keyword rich page always pays, but be sure not to go overboard with it. If the search engine suspects spam, you will get penalized by either ranking at the bottom of the heap or not at all.

No Name

08/01/2008 11:39 am

I agree in regards to optimisation. You cannot go overboard with the optimisation especially with Google otherwise you can find inverse effects with your SERP's objectives.

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