Google's AdWord Quality Score To Add Landing Page Load Time In June

May 9, 2008 • 7:55 am | comments (4) by twitter Google+ | Filed Under Google AdWords

I reported this later last night at Search Engine Land but this is very important news for Google AdWords advertisers. Google will be introducing into the quality score component of your ad rank, the speed at which your landing pages load. If you have a slow page load time, your AdWords ads will cost your more.

Last night Google AdWords began showing your landing page load time, on each keyword level, in your Google AdWords keyword diagnostic section. Here is a screen capture from one of my test campaigns:

Landing Page Load Time AdWords

Right now, Google is showing you this data so that if your page load time is poor, you have time to make changes to speed things up and improve your quality score. Because starting sometime in mid-June, the landing page load time score will impact your overall quality score and may cost you a lot of money. So be prepared. How do you look up your landing page load time scores?

(1) Sign in to your account at (2) Click a campaign. (3) Click an ad group. (4) Click the 'Keywords' tab above the Ad Group Details table. (5) Click the magnifying glass icon beside any keyword and then the 'Details and recommendations' link to launch the Keyword Analysis page. You can also see an overview of your Quality Score and ad visibility by pointing your cursor over the icon.

Here are our past articles on the Google AdWords landing page load time factor:

Overall, most Google AdWords advertisers are excited about this change. The true winner are the searchers. But there is some backlash about the change.

Forum discussion at WebmasterWorld and Search Engine Watch Forums.

Previous story: Video Ad Support Comes To Google AdWords API Sandbox


Kevin Doory

05/09/2008 06:00 pm

I seem to be having an issue with most of my accounts. I use Geo Targeting and when I hover over or press the magnifying glass i get "the Ads Diagnostic tool "quick test" does not work in this campaign because this campaign;s geographical targeting is not supported." This could be tough for me to see which landing pages could effect which client because I cant see it. Any Ideas?


05/10/2008 06:37 pm

Good to see the info in our account and that it's okay. However, what is the load time requirement? Is there a page weight that we shouldn't exceed? It would be handy to know. I don't suppose they'll let us know though...

Kiowa Jackson

05/12/2008 05:15 pm

From what I understand, this is an either or metric? As long as the loading time doesn't exceed a certain length it won't be counted as a factor in the quality score - is this right?

Barry Schwartz

05/12/2008 05:15 pm

I believe you are correct.

blog comments powered by Disqus