Google Confirms Page Load Time As Future Factor in AdWords Quality Score

Mar 6, 2008 • 7:11 am | comments (2) by twitter Google+ | Filed Under Google AdWords

Yesterday we reported that Landing Page Load Time Will Impact Google AdWords Quality Score. We finally received confirmation of that from AdWordsAdvisor in both WebmasterWorld and Search Engine Watch Forums.

Here are the details:

  • This factor is not yet live yet.
  • There is no official date as to when it will go live.
  • Google thought they would launch it, so they put it in the FAQs but did pulled back and forgot to remove it from the full dump FAQs.
  • Google planned an Inside AdWords blog post to announce this in advance.
  • We will probably see a blog post on this within a week at Google's blog.
  • Google confirmed the page load time grade will be displayed on the Keyword Analysis Page.
  • "Several weeks" after you see your page load time grade, the page load time metric will be used in the overall AdWords quality score.

I still have several questions in with Google that were not yet answered. Those questions include what happens if a site is having temporary server issues, does that advertiser have to suffer for a whole month until Google checks the page load time again? How many seconds is considered a bad page load time? And so on... I assume these questions will be addressed in the AdWords blog post that is likely coming within a week, said AdWordsAdvisor.

Forum discussion continued WebmasterWorld and Search Engine Watch Forums.

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