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Over the course of a 24 hour period, there has been an increase in reports that Google AdSense has been placing the arrows on many more AdSense ads. We call them scrolling AdSense ads and we first reported Google testing them back in December of last year.
It seems like Google may have made this feature a default for all standard Google AdSense ads. Here are two examples from two of my sites, which did not have the arrows on them beforehand.
Maybe the scrolling feature worked so well that Google decided to add them to all of their ads? It would be nice, as a publisher, to be given the option to show the arrows or not.
Forum discussion at DigitalPoint Forums and WebmasterWorld.
Update: Google has just (3:30pm (EST)) confirmed that all AdSense ads now have the scrolling feature. Google said:
After months of testing, we've just updated our text ad format to include 'next' and 'previous' arrow buttons for cost-per-click (CPC) ads. When a user clicks on the 'next' button, an entirely new group of ads will appear in the ad unit, giving your users greater control over the ads they see and click.
I love finding these things out before it is officially announced.
Comments:
Jim McNelis
04/02/2008 01:02 pm
http://ditoweb.com/seo-strategies/google/google-adsense-show-more-arrows-appearing-in-ads/ I reported about this in December.
Barry Schwartz
04/02/2008 01:04 pm
Jim, please read my whole post. I reported it in december as well. "We call them scrolling AdSense ads and we first reported Google testing them back in December of last year." But the key word here is "ALL".
Katinka Hesselink
04/02/2008 05:54 pm
On my website it's not on ALL adsense units (yet). Perhaps only on adsense units where google has more ad-inventory?
Ryan Blakemore
04/02/2008 10:58 pm
Hmmm, we can't make adsense display relevant ads so lets make the user put more effort into finding the correct adverts!
Anthony Dadlani
04/03/2008 01:17 pm
Adsense is a cash cow for google. Only getting better and will continue to make more and more money for the company. I wrote about the stock being a buy this morning on my blog www.thecreatingwealthblog.com
jerry holmes
01/21/2011 04:29 pm
The arrows seem to have hurt my ads very badly as of last two weeks I have noticed big decrease and now noticed the arrows showing up.