Should You Rent Out Google AdSense Units?

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June 8, 2007

Should You Rent Out Google AdSense Units?

I found a thread at DigitalPoint Forums that is an offer to anyone who wants to rent out one of his AdSense units.

So he has a forum, and he wants to rent out on a monthly basis, one of his ad units. In this case, he wants to rent out the ad unit at the bottom.

Should you do this? Should you rent out ad spots? Should you pay someone for an AdSense unit spot?

I don't think so. I think it is a lot like those YPN partnerships. But in this case, you manage the content on the site. So you as a publisher won't be affected that much. But if you rent out the spot, you do not have control over the content - so there is room to worry.

Forum discussion at DigitalPoint Forums.

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posted rustybrick in Google AdSense at June 8, 2007 7:18 AM Comments (3)

Comments

Maybe I'm missing something but this seems like one of the dumbest ideas ever. I mean, either the person renting the spot will make money on the deal (in which case the person renting it out is stupid) or they'll lose money (in which case the person renting the spot is an idiot).

Why would this make sense to someone? Just to eliminate the variance in your monthly earnings?

Am I missing something?

Posted by Skitzzo at June 8, 2007 12:17

Good Q Skitzzo

Posted by Barry Schwartz at June 8, 2007 12:21

If AdSense was working on the site why would anyone rent out the space? The main reason to rent the space would because AdSense isn't brining in revenue.

I agree with Skitzzo. Eliminating the variance in earnings isn't a likely reason for renting the space.

Posted by Steven Bradley at June 8, 2007 13:05

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