Yahoo! Publisher Network Partnerships

Mar 16, 2007 - 7:25 am 1 by

One common thread you see come up a lot in Yahoo! Publisher Network forum threads, especially at DigitalPoint Forums, as partnership threads. Partnership threads are threads started by "publishers" who cannot get a Yahoo! Publisher Network account for one of many reasons and asks to partner with one who has an account.

Why can't these publisher's get accounts? Can be because the publisher is based outside the US, and Yahoo! currently does not allow any country outside the US participate in this program yet. It can be because their site was rejected. It can be because they had an account and it was suspended due to violation of the terms of service.

It worries me when reading these threads. Here is an example of a recent looking for partner thread.

I have a lot of sites and i am looking for a partner and want to get into Publisher Network

My sites get a lot of traffic from United States and Europe . 99% of content is in english .

I am ready to split my own revenue 60-40 with you .

If you are interested please PM me or post your reply here .

Typically the share may be 50/50 or in this case 60/40.

There is a thread at DigitalPoint Forums telling publishers to beware of such partnerships. The reasoning used in the thread, in my opinion, is off. My main reason why one should be worried is that it is your account on the line. If they get your account suspended, then you are left with nothing, while all they need to do is start another "looking for partner" thread.

Forum discussion at DigitalPoint Forums.


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